Abnormality and Normality

Concepts of normality and abnormality The presence of a mental disorder may be considered a deviation from mental health norms and hence the study of mental disorders is often known as abnormal psychology Normal† and â€Å"abnormal,† as applied to human behavior, are relative terms. Many people use these classifications subjectively and carelessly, often in a judgmental manner, to suggest good or bad behavior. As defined in the dictionary, their accurate use would seem easy enough: normal–conforming to a typical pattern; abnormal-deviating from a norm.The trouble lies in the word norm. Whose norm? For what age person? At what period of history ? In which culture ? The definition of the word abnormal is simple enough but applying this to psychology poses a complex problem: what is normal? Whose norm? For what age? For what culture? The concept of abnormality is imprecise and difficult to define. Examples of abnormality can take many different forms and involve diff erent features, so that, what at first sight seem quite reasonable definitions, turns out to be quite problematical.There are several different ways in which it is possible to define ‘abnormal’ as opposed to our ideas of what is ‘normal’ 1. Deviation from statistical norms One way is the statistical approach which is based on the premise that abnormal behaviour is statistically rare. In some cases it is possible to gather data in a numeric form and derive a mean average value. We can then say that the majority of values which are nearest to the mean are â€Å"normal†, and the minority of values farthest from the mean are â€Å"abnormal†.For example, if the average height of a set of people is five foot eight, with most values falling in the range four feet to six foot six, then a height of less than three foot or more than eight foot would or probably be considered â€Å"abnormal†. As another example, anxiety can be assessed using Spiel berger’s State-Trait Anxiety Inventory. The mean score for trait anxiety is 40 and people who achieve over 55 are seen as statistically rare as only 1 in 50 score that high. Therefore those with high scores are seen as deviant from the greater majority of the population.Evaluation The statistical approach helps to address what is meant by normal in a statistical context. It helps us make cut – off points in terms of diagnosis but it still does not helps us define the term. There are many people who have high levels of anxiety, but would still not be categorised as clinically abnormal — it is also equally true that people with very low scores on the anxiety scale are also statistically abnormal! The decision of where to start the â€Å"abnormal† classification is arbitrary.Who decides what is statistically rare and how do they decide ? For example, if an IQ of 70 is the cut-off point, how can we justify saying someone with 69 is abnormal, and someone with 70 normal ? An important consideration of statistically â€Å"abnormal† values is that â€Å"abnormal† doesn't tell us about the desirability of the deviation. For example, obesity is a statistically normal but not associated with healthy or desirable. Conversely high IQ is statistically abnormal, but may well be regarded as highly desirable

Individual Organizational Structure Paper Essay

There are two types of organizational structures. The vertical structure and the horizontal structure. Vertical structures have a chain of management which usually reaches from the CEO at the top making any and all decisions and then delegating authority to all the lower-level managers. The horizontal structure which is often referred to as flat structure, have close to no middle managers which means that high level managers handle all the typical day-to-day tasks as well as interacting with the customers and employees. Since most new companies and small businesses will opt for the flat structure because of the fact that they have a more limited amount of employees. The smaller the business is, the more intimate it is. The lack of large workloads means that management styles are going to be more informal than formal. This means that companies like Wal-Mart, Sam’s Club, and even Chevron will be vertically structures whereas mom and pop shops will be more of a horizontally structures company. Since I am currently 6 months pregnant and crazing Mexican food, I will have to use this as my company organizational structure comparison. I will begin with Taco Bell. Because it is a chain, it has the vertical organizational structure. The CEO makes most if not all of the decisions while the lower to middle level management enforces all decisions and rules. There is however, an amazing restaurant in San Marcos Texas called Gracias. They serve in my opinion, the BEST cheese enchiladas in the whole world. Now, there are only four restaurants in south Texas and each of them is owned by one person, but each store does its own thing. Depending on which day you go into the restaurant, you might get the waitresses that know that  ordering a half and half means an iced tea, half sweetened and the other half UN sweetened. Also, depending on which store you go into and which day you go, you might get the enchiladas with too much Cumin on them, or the ones that are just perfect. Each store has their set recipes, but it is always up to the cook how they want to prepare the food. The difference between this and Taco Bell is that Taco Bell’s food is pre-made, freeze dried, and more expensive. They do not make anything, everything is just put together for them and they must arrange it in the proper order. They are preparing it rather than cooking it. The stores themselves are arranged how the manager of that store wants it to look. The only thing the same is the menu and the sign out front. Taco Bell has everything looking the same, with no differences. Since CEO’s like structure and duplication, there is no room for difference or creativity. In a horizontal structure, there is room for differences because it is a smaller business where the rules are more lax. In my personal opinion, I will always prefer the smaller stores or the horizontal businesses. You get more attention in these kinds of places. They get less business because they are not as well-known and not as crowded all the time. Because they do not advertise on the television, they are reserved for locals more than tourist or people that are just passing through. Since there is no real HR department, you must work things out with fellow employees or managers. There are always laws that will protect you regardless of who your business owner is, but there is not a specific department that handles those kinds of things within the company. The location is key in this situation because it is hidden in a smaller part of an old neighborhood. All four of the stores are. This is perfect because you have the chains closer to the highway so people can get in and out quick without getting lost in the city. Since this restaurant is more directed to locals, only true locals know about it. This restaurant is ALWAYS packed on the weekends and usually full during lunch hours during the week, while Taco Bell gets I’s regular business from time to time. Because the food is better, the service is more personal, and the environment is home town, this makes it a better place over all to enjoy a good meal. Since there are only  four stores compared to the thousands that Taco Bell owns, there is less revenue, but since it is a family business, there is no need to share the money with a lot of outside investors or business men/women. Another example would be Wal-Mart versus Buda Grocery. Wal-Mart is a major shopping center chain t hat is run by many different CEO’s and higher ups. They make decisions that directly benefit themselves and hire and fire employees freely because they feel like employees are a dime a dozen. They expect middle management to run most if not all the day to day business and handle as well as track all revenue. Buda Grocery is a tiny store with 4 aisles in the small town of Buda Texas. Its owners, Mr. and Mrs. Montague, have run the store for almost 50 years and they inherited it from Mr. Montague’s father before him. There are 3 employees other than the couple themselves. George is the butcher, he took the position when Mr. Montague got too old to cut the meat himself. George is almost exact with any and all weight of meat the first time without having to put any back. Sue is the cashier and is one of the sweetest women in the world. She never has a frown on her face. Finally, they have a college student come in from time to time to help with the store up-keep and stocking. I never got his name. Mrs. Montague is the book keeper/manager. She does all the ordering as well as any HR work that needs to be done and tracks the revenue as well as signs the checks. The store was sold to a different owner when Mr. Montage died of a heart attack in 2004 and Mrs. Montague could not run it on her own. The new owners have since then re-modeled the store with beer advertisements and even included an extra aisle for adults only. The store before was a dry store, which meant that they did not sell beer or alcohol. It is sad to see what kind of changes the business has faced, but it is still a horizontal organizational structure until this chain becomes big enough to own more and more stores like this. In conclusion, we can see the differences between a vertical organizational structure, where the rules are passed down and expected to be followed through with, and a horizontal structure where things are done depending on how well they work for each department or store. Each structure works well in its own way, but I always feel more comfortable in a horizontal situation because there is room for error. You never have to fear about the higher ups coming to evaluate everything because you are the higher ups. Things are more lax because it just works better that way. REFERENCES: Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin. Green, Sarah. Personal Experience, (2010). Being a customer of Buda Grocery for over 20 years.

Arkansas Economy - about Agriculture Essay Example | Topics and Well Written Essays - 500 words

Arkansas Economy - about Agriculture - Essay Example According to the survey, it has been revealed that about more than 46% of the rice are supplied to the United States. Top five agricultural products ofArkansas that generate supreme amount of revenue for the state are cotton, broilers, cattle, soybeans and rice. â€Å"The export value of rice generated by Arkansas is 3859 million dollars which is number one in the United States† (Cosidine 19a). The export valued for cotton is at 615 million dollar and it is fourth in the United States. In the crop sector the direct contribution to economy is by providing more than 62,918 jobs and more than 3,062 million dollar value added to the economy of Arkansas. â€Å"In the year 2011, survey states that more than 12.8 billion dollars of value added to the economy of Arkansas† (Considine 26b). This huge revenue is generated which accounted due to enormous agricultural resources. Total contribution to the economy of Arkansas can be direct, indirect and induced contribution. Direct contributions to the economy are generated by the help of forest products and farm production. Some agricultural firms of Arkansas purchase product from other business of same state can generate revenue is known as the indirect contribution to the economy. Contributions generated from employees working in agricultural farms can spend portion of money within Arkansas can benefit the economy of the state. â€Å"In the year 2012, survey states that more than 47,800 farms are located in Arkansas† (USDA 7a). The diversified portfolio of Arkansas profits the state in revenue and which benefit the economy. The net farm income generated from the number of far ms present in Arkansas is 1.4 billion dollar. Estimated amount of export of rice is 1 billion annually. Arkansas is number of export of rice. â€Å"The agriculture of Arkansas enables to create 24% job in the state† (USDA 12b). This resembles the fact the agriculture has become pivotal for Arkansas by creating large number of jobs. The

Macro exam 3 Assignment Example | Topics and Well Written Essays - 750 words

Macro exam 3 - Assignment Example In any market, money flows from the buyer to the seller, the money will therefore move from the household to the firms. However, as indicated earlier, market for goods and services are not the only markets available lest the firms would have all the money in a given field. The firm therefore has to pay for the factors of production to have the finished product i.e. the automobile. The factors of production for example capital needs to be in place. To manufacture the automobile, there are the machines which need to be bought and the labor that will do the work. Therefore in the second phase of the model, the household will give labor, capital and land to the firms while the money flows back to the household. The model is circular due to the flow of money from the households to the firms and back. The main goals of any given economy include economic growth, reduction of the number of unemployed people in the given economy or country and low inflation. A country’s increase in the standard of peoples living is used to define a growth in the economy. This is done by enhancing production and ensuring that the economy is self-sustaining. A high rate of unemployment is seen in a country or society where many people want to get jobs where they are employed or are earning an income but they do not get it. Lack of economic growth is depicted by rise in unemployment levels in a given country among other factors. When inflation hits a given country, the price of goods and services shoot up. Using the price index, it is possible to measure the price level and establish whether there is inflation of prices or not. The peoples’ standard of living is determined by the economic growth in the specific region. If there is no economic growth, the peoples’ standard of living will be low. There were various reasons that led to the culmination of the great depression. These include; - the crisis in the agricultural sector that led to the

Globalization Research Paper Example | Topics and Well Written Essays - 750 words - 1

Globalization - Research Paper Example Development of international media such as radios, televisions and the international web are examples of avenues towards interconnections. Economic factors also contribute to international connections through demand and supply forces that move resources from their regions of surplus productions to areas that experience scarcity across regional and international borders. Another concept of globalization is its â€Å"rapid and discontinuous change† with time and across regions as indicated by historical data (Parker, 2005, P. 7). The level of developed interconnections for example grows with identified kinks that relates to major economic changes in regions. Different communication efficiencies across regions also identify variation in the rate of globalization across different areas. This is because initiated factors in a region transfers to other regions at different speeds, based on the achieved regional connections (Parker, 2005). Higher number of different participants in e conomic units also defines globalization. Its concept of interlinked domestic economies and developed international transportation and communication infrastructure for example allows more players, who were previously disadvantaged, to gain access and explore foreign markets. The increased number and types of participants also identifies increased level of complexity in the formed networks, a factor of the interlinked cultures and systems (Parker, 2005). Interdependence is another concept of globalization that has largely manifested across territorial boundaries. Economic interdependence has for example led to specialization among countries and international trade for exchange. Political interdependence is also evidence through developed diplomatic ties among nations. Existence of international organizations with regulatory authority over members also identifies dependence as a concept of globalization (Milardovic, Paukovic and Vidovic, 2008). The following graph shows the non-unifor m trend in GDP and imports, indicators of globalization, for the United States. The forecast shows non-uniform but constantly changing trend in the values or GDP an imports in the future short run, an indication of forecasted kinky impacts of globalization. (WTO, 2012) Differences between an open and a close economy The major difference between open and closed economies is their different exposure to international markets. An open economy lacks barriers to international trade while a close economy has strict limitation to international trade. An open economy is therefore vulnerable to consequences of globalization than a close economy. Restricted international trade also identifies lack of exportation, importation, and transfer of assets into a close economy. The elements are however characteristics of an open economy (Arnold, 2008). Advantages and disadvantages of a country with an open economy A country with an open economy has a number of advantages and disadvantages that are ass ociated with the allowed international trade between the country and foreign markets. The transfer of commodities across the country’s borders for example allows its citizens to access varieties of commodities that are produced in other markets. This improves consumers’ utility levels. Available international market also promotes surplus production for higher income. Further, an open economy has associated increased employment opportunities than if

Adding customer value to your financial organisation for competitive Essay

Adding customer value to your financial organisation for competitive advantage - Essay Example These perceptions extensively influence their decisions on their interests to purchase from, work with, and market or support these companies. In the present competitive market and unpredictable economic environment, customer value may be an organization’s greatest asset – an aspect that makes a company to survive and beat their competitors in the market. Therefore, effective customer value is crucial to aid the company manage its public image by communicating and establishing strong relationships with other companies and stakeholders. This paper will investigate how Deutsche financial company in Australia can add customer value and importance of customer value in maintaining the competitive advantage of an organization. Additionally, it will investigate different ways of enhancing customer value to enhance the profitability of an enterprise. Background Customer value is an effective concept of marketing and business that aims at analyzing the customer satisfaction from the products and services provided. Customer value attempts to analyze the tendency that clients will turn out to be a permanent customer offering an ongoing organizational business. Our organization analyzes the value of customers to strengthen the customer base, investigate performance of product and effectively market products. The value of customer is a crucial means in which the board has always wanted to attain satisfaction of customer. The competitive nature of the business and government policy is an external issue that brings the issue before the board to increase the repeated purchase and increase the competitive advantage of the organization. Satisfaction of customers has been the main aim of the organization because of market saturation (Barnes, Blake and Pinder, 2009, p. 37). The board agrees that growth is mainly possible through market share attainment, from rivals. In addition, when clients perceive the value of customer to be extensive, they always share the experi ence and spread the public image of the organization via a word of mouth, leading to increased sales. The value of customer has occurred since the business world inception and customer loyalty is significant factor of business in various industries. Various 1990s studies have revealed that organizations can utilize value of customer to enhance the margin of business. Similarly, applied market literature suggests increased expectations for strategies of building loyalty. The theory of expectations-confirmation of satisfaction of customer suggests that satisfaction of customer about a service and product is centered on the expectations of the clients for such products, together with the expected product performance. The value of customer exploration tries to measure clients’ satisfaction; methods entail investigations about satisfaction or customer disconfirmation. Disconfirmation happens when expectations of customer differ from the possible satisfaction that products can offe r. Negative disconfirmation suggests that services do not satisfy the expectation of the customers, while positive disconfirmation indicates customer expectations are met. Discussion Financial services is an increasingly developing worldwide industry and entails various products and services types such as those related to insurance, management of funds, banking, trading of securities and superannuation. Irrespective of the form of market, marketing role has a crucial popular significant theme – that is to create critical value of customer which is more effective over the available alternatives whereas at the same time establishing organizational value. Marketing

Social Responsibility and Business Ethics Assignment

Social Responsibility and Business Ethics - Assignment Example Being the owner of a manufacturing company which is involved in the business of producing goods and selling it in the market, the primary goal or objective of the company is to earn profits out of the products sold. However, social responsibility and business ethics are two vital tasks which have to be undergone by the company to create a perfect balance between the profit making motive and being a good corporate citizen. Critical analysis of these two aspects has been discussed in this study. CSR can be defined as the means operating a business by an organization which meets or even exceeds the legal, ethical, public and commercial expectations which the society has from the organization. According to the requirements of CSR, every company is needed to have some obligations towards its society and environment at large (Kotler, & Lee, 2008, p.3). CSR serves several purposes. It helps to ensure that the business processes are conducted by the organizations in an ethical way in accordance with the interests of the community. It helps in responding in a positive way towards the emerging priorities in the society. It serves for the purpose of developing willingness amongst the organizations to act beyond the regulatory confrontation. It also helps in maintaining a balance between interests of the shareholders of the company and the wider community. CSR helps in the development of the corporate organizations into good corporate citizens in the society. Social responsibility of the corporate organizations can be considered to have four dimensions. One is the economic perspective which is the responsibility of the organizations to earn profits and generate wealth for the owners of the company. Legal is another aspect of CSR which implies that all the business organizations have the responsibility to act in accordance with the existing laws and are to comply with those laws.  

SEVERAL TOPICS Coursework Example | Topics and Well Written Essays - 500 words

SEVERAL TOPICS - Coursework Example The most anxiety disorders are treatable though they are very painful since medication is therapy where one will have to go different stages of therapy (Donna 11). I agree with Doctor Barlow about the disorder, where the genes and the environment play a major role in the anxiety disorder. Those genes that are prone to the anxiety they interact with environment in which the individual is and this may lead to one having an attack and thus unable to control it. Since panic attack is one of the major characteristic of anxiety disorders of living on a thin line, it normally leads to phobia and thus the need to teach individuals on matters relating to disorder. The adrenal glands should be active enough so that it is able to produce adrenaline which will be able to control the activities that surrounds the individual or the environment in which one is operating in. If the adrenal gland is not be active enough and fails to produce adrenaline then chances are that one will collapse since one is afraid of the situation. I agree with the posting on the article since it explains well the reason of individual having the anxiety disorder leading to attack. I agree with the posting on the article For Gay Men, an Attraction to a Different Kind of Scent since the article explains the functioning of the brain of individual for both the homosexual and heterosexual men. This is because the odor that may be involved during sexual activity depends on the human pheromones. This is because men produce testosterone while the women will produce estrogen thus the hypothalamus in the brain will have to react in a different way from the ordinary scents. Since the neurons will be active during sexual activity for the gay men then the possibility of reacting to different scents will be low since for men, it will be the same â€Å"testosterone† making it to share the same thing which will not double life (Nicholas 21). On the other hand, when

10 years from now Essay Example for Free

10 years from now Essay My primary goal over the next ten years is to graduate from the University of Florida. I will major in advertising and possibly minor in business administration. I will graduate with a Masters of Advertising (M.Adv.). In order to get this degree, I have to complete at least one hundred and twenty-four hours of credits. Some of the classes I will need to take for my major are Principles of Macroeconomics, Principles of Advertising, Advertising campaigns, and Media Planning. To earn a Masters of Advertising, at least thirty-three credits are required excluding undergraduate courses throughout the university. There are eighteen core credits out of the thirty-three. Some Classes unique to my degree are Advertising Planning, Advertising Theory, and Creative Advertising Strategies. Electives such as International communication and Advanced Media Planning are also required. A Business Administration minor at the University of Florida provides an overview of the major practical elements of business for non-business UF undergraduates. This minor can be completed on line, at UF or through a study abroad program. To earn a Business Administration minor, twenty four credits must be completed while maintaining a 2.0 or higher GPA in the minor. Obtaining a master’s degree would be beneficial in that a higher pay is earned and greater expertise in that subject is attained. The average tuition cost for undergraduates living either on or off campus at the University of Florida is $20,220. My schooling will be paid for by family savings and a Bright Futures scholarship. During my time at the Uni versity of Florida I would like to study abroad. My top locations are Madrid, London or Rome. Studying abroad would be a great experience. Through this program I could improve and increase my language skills, gain different perspectives on vital global issues, encounter new things and meet new people. The Department of Advertising at the University of Florida strongly encourages students to gain work experience through internships. Although internships are not required, they can have great benefit in the long run. Through internships, my interest, motivation and willingness to work hard could be noticed by future coworkers, clients and bosses. After completing  schooling and internships I hope to become a Director of Public Affairs in Tampa, Florida. Directors of public affairs are responsible for developing effective communication plans that strengthens brand promise, create and launch new media and marketing and to resolve public affairs issues. Qualifications for this position include a Bachelor’s degree in Communications, Public Relations or Journalism. Strong media relations skills and strong relationships with key media outlets such as print, television, bloggers and radio are preferred. The ability to multi task and to take initiative in a fast paced environment is favorable. The median pay for a Director of public affairs in Florida is $58,000. The tax rate for that income is $7,929 or 14.74%. A Director of Public affairs works with the management and assigns tasks to the staff. To ensure and maintain the company’s good reputation, the Director of Public Affairs must supervise and review the activities of the staff. In ten years, my main form of transportation will be by car. One of the most important factors considered when buying a car is price. I lean towards bigger cars such as a GMC Tahoe or a Honda Pilot. The estimated average cost of either of these cars ranges from $18,000 to $30,000. One of the disadvantages of driving a larger car is the high cost of fueling. As a result of the low MPG, a larger sum of money will have to be budgeted for gas every month. Before I begin the search for a car, a target price should be determined. It’s important to also consider how much the car can be sold or traded for in the future. Another factor to consider is whether the car will be new or used. New cars are favorable because the car won’t have any unknown problems prior to purchasing it. Used cars are beneficial due to their lower prices and shorter financing periods. In my opinion, the benefits of a used car outweigh the disadvantages. The ability to travel will play a key role in my j ob selection. I would like to travel around the world to places I’ve never been including places such as New Zealand, Australia, Italy, and Spain. I would also love to be able to go back to Scotland to see my family and visit parts of the country I’ve never seen. Tampa, Florida would be my ideal city to live in. Downtown Tampa is the central business district of Tampa. Living in a two bedroom apartment with a  roommate would make the most sense, financially, when I am starting my career. Bell Channelside is an upscale apartment community that would be suitable to both my needs and wants. The average cost for a two bedroom apartment at Bell Channelside ranges from $1442 to $1750 with a down payment of $300. These apartments have an impressive walk score of 82. The Tampa Aquarium, Channelside Bay Plaza, nightlife, dining and shopping are all in walking distance of Bell Channelside apartments. They are also conveniently close to the I-275 and the Crosstown Expressway. The crime rate in Downtown Tampa is less than 42% of the cities in Florida. Contrary to what many may assume about Downtown Tampa, it is safer than 77.9% of the neighborhoods in Tampa. ï ¿ ¼ In order to stay out of debt and to maintain my funds, I will have to budget my spending. Ten years from now, student loans will likely still need to be paid off. Falling into debt would add unnecessary stress and would delay paying off my student loans and prevent me from investing for the future. The average yearly pay of a Director of Public affairs is $58,000 which calculates to an estimated $4,833 every month. A minimum of $750 will be paid each month for rent. Monthly utilities usually aren’t included in the rent so at least $50 should be set aside for groceries and $65 to $90 for gas. The pie chart in the figure above breaks down the cost of living expenses in Tampa based on a monthly income of $4,000. I will also put money into long-term investments. Long term investing will aid future purchases and savings for houses, education and funds for traveling. If I stick to my budget and follow my plan, you will be able to find me living in Downtoan Tampa, working as a Direct or of Public Affairs, and driving a slightly used Honda Pilot in 2023.

Competency Goal Essay Example for Free

Competency Goal Essay Functional Area #1 Safe: In order to provide a safe environment and teach children safe practices to prevent and reduce injuries I do the following: †¢I always do my classroom counts every 30 minutes, or more often when necessary, to make sure that my head count matches the actual number of children in my classroom. †¢Our centers are set up to reduce open floor space and the opportunity to run freely indoors †¢I check all toys and equipment for broken or missing parts often to ensure they remain safe for use and play. †¢I ensure that all chemicals and cleaning supplies are put away out of the reach of children or stored in locked cabinets to prevent injury or poisoning. †¢I keep my emergency routes posted and easily visible and my emergency contacts are always with me in a binder and easily accessible. †¢I am trained in emergency evacuation procedures and plans to remove all children from the classroom and/or building in the event of a tornado or fire †¢I am certified in First Aid, CPR, and Pediatric First Aid which makes me knowledgeable of caring for accidents or injuries. Functional Area #2 Healthy: In order to provide an environment that promotes health and prevents illness, and teaches children about good nutrition and practices that promote Wellness, I do the following: †¢Cleaning and sanitizing classroom items, including future toys, a task done multiple times a day. I sanitize all toys immediately after being put into a child’s mouth, to prevent the spread of germs. †¢ I wash my hands wear gloves before after handling food, helping with toileting, cleaning noses to prevent germs from being spread. †¢ I follow the center’s policies for sick children to prevent other illnesses in the classroom. †¢We also serve Healthy Balanced meals breakfast, lunch snack. Functional Area #3 – Learning Environment: In order to use relationships, the physical space, materials, daily schedule, and routines to create a secure, interesting, and enjoyable environment that promotes engagement, play exploration, and learning of all children including children with disabilities and special needs, I do the following: †¢I have made sure that all Centers are laid out to help Children better benefit in learning. By putting the quite, busy messy centers together. †¢We also have an ABC carpet that’s just for group time. Limit 10 to 15mins †¢I have put out many different learning activities for each center. Reading has lots of books, writing has name cards letter strips, Dramatic Play table toys has theme related items. Blocks have cars, animals, dollhouse furniture. Science has Theme related items Art I put out different things weekly to keep the Creativity going. †¢Also during the day we have group time twice, free time, small groups twice, outdoor play twice when weather permits nap.

Persuasion In Business Communication English Language Essay

Persuasion In Business Communication English Language Essay Almost every communication in our life bears the element of persuasion. Persuasion is an important element of any business communication. The definition of persuasion. The definition of persuasive communication. Five stages of understanding of the speech by the audience implied by the persuasive communication. Three techniques that will make any business communication more persuasive: the message should be built around the other persons interests; the pronoun you should be used instead of I and me; different barriers to persuasiveness such as misspelled word and grammar mistakes should be eliminated. The importance of body language in making business communication persuasive should not be underestimated. Action points or specific tasks for the audience should be clarified. Conclusion Persuasion is a constituent part of every business communication. In order to persuade the audience some strategies should be put into practice and thus you will succeed. I wasnt a great communicator, but I communicated great things Ronald Reagan. All business communications, at least the majority of them, are persuasive and aimed at convincing the other people to think and to act as we would like them to. Almost everything of what we communicate contains the persuasion component in it. There is a simple example of this idea. Thus, the most intriguing words in English language I love you can be uttered self-sacrificing and self-serving. The self-sacrificing meaning presupposes that the person who utters these words wants to give something to the other person. But the self-serving meaning is the opposite one: it presupposes that the one who utters these words expects some profit from them from the other person. Persuasion is a very important element of any business communication. It can be used for various purposes: to convince someone in your point of view, to make someone change his or her ideas about something, to resolve disputes. Persuasive communications are not restricted to a definite sphere of business; they are common for all business industries. Thus, a politician may use persuasive strategies in order to influence voters to vote in his favor. Thereby, persuasion is an important concept to employ when endeavoring to alter the attitudes, beliefs and mindsets of others in order to encourage them to endorse your way of thinking (Wakeling 2010). Persuasion alongside with good negotiating skills will ensure that you get the best possible deal negotiating terms and contracts with clients and suppliers. There is one more definition of persuasion. Persuasion is a communicative process of altering the beliefs, attitudes, intentions or behavior of another by the conscious and unconscious use of words and non-verbal messages (Ilardo, 1981). Persuasive communication is any message that is indented to shape, reinforce, or change the responses of another, or others (Stiff, Mongeau, 2003). Persuasive speech is usually intended to influence both individuals and groups of people to accept a particular belief or position. The speech that is persuasive requires an intense listener focus and a clear understanding of the audience. Persuasive speech presupposes that the speaker should take the audience through five stages of understanding (Flacks, Rasberry, 1982): awareness of the problem; understanding the problem; understanding the proposed solution; visualization of the effects of the proposed solution; understanding how they, the audience, must act. So, first the audience should be introduces into the nature of the problem or situation. The speaker should give the concise statement of the problem from his or her point of view. It is very important that the relevance of the problem is shown to the audience; in other words, the way the problem can affect them. The speaker describes the possible solution to the problem and shows the audience how the suggested solution can be nefit them in particular. And finally, the speaker points out the aid that can be done by the audience, indicating the actions that must be taken. Considering the fact that everyone needs to convince other people in something, it is worth exploring three simple ideas that are easy to use (Abbott 2010). These ideas or techniques will definitely make any business communication situation more effective. First, one should always bear in mind that persuasive communication is always focused on the other person. Thus, when we write or speak, we should always have the other person in sight. One of the most important components of effective communication is to ensure the listener that he or she is an important part of your vision. Thus, using the word we instead of I and me will help to attract the listeners attention and to conciliate him or her. The person will get more involved in what you tell and thus you will have more influence over your listener. It would be wise to place yourself in the mindset of your audience and to identify what is the attitude of your audience towards what you are going to discuss with them. You will be able to use the information you get to identify how you can persuade your audience in your ideas. Thus, communication will definitely be more convincing when the message is built around the other person. So, if someone is to be convinced in something, our attention should be concentrated of this persons interests and response. You should address the issues in his or her terms in order to get the desired response. Thus, if you sell something you should think and talk about his or her benefits after buying this product but not about your income. Second, while persuading someone you should use persuasive words. Once it was already observed that our attention should focus on the other persons interest, we should thing over the choice of words while preparing a written document or a speech. Most of the persuasive expressions most frequently used in the business communication contain the pronoun you. And it is not occasionally. The reason to this frequent usage of the pronoun you is that most people consider this word to be the single most powerful word in their vocabularies, bettering even words like the classic words referring to the idea of getting something without paying and to having intimate relations (Abbott 2010). Besides, using this word helps you to focus your attention on the recipients interests and profits. Writing a letter or preparing a speech it is worth trying to use you in every paragraph. That will definitely add to the persuasiveness of your message in business communication. Third, it is necessary to eliminate various barriers to persuasiveness. It is useful to remember that no matter how good the products you try to sell are, some people just do not need them and therefore are not interested in the speeches dedicated to the usefulness of the product you sell. This point is worth remembering. However sometimes even if a person needs a product someone sells the incompetence of a manager can spoil everything. Thus, making your message persuasive youd better not forget to avoid spelling mistakes, grammar mistakes, missing or misplaced punctuation marks and many other writing sins. It may happen to every one of us in life, but if your intention is to persuade someone youd better avoid these things. Making mistakes, we distract our readers from the subject of the business communication and that undoubtedly reduces the power of persuasion. Besides, apart from the correct choice of words, you must be also sure to use the correct body language. The role of the body language in communication especially in business communication should not be underestimated. Body language is an important part of communication which can constitute 50% or more of what we are communicating (Using Body Language). Thus, be sure, you remember to use effective body language alongside with words, as your body can help you to gain attention of your audience and win their favor. Eye contact should be maintained and it is also appropriate to greet your audience with a firm hand shake (if the number of people you have to persuade is not too large). You should also stand up straight and avoid shifting from side to side. Confidence in your movements and words will make your audience believe you and thus you will be able to persuade them. Being persuasive also mean that you should clarify action point. You should give your audience action points or specific tasks to carry out if you want to be persuasive. Thus you will ensure them that they can act on what they were persuaded to do. Thus, if you are a manager who persuades a member of your work team to do some job, you should give him a deadline for his responsibilities. This will definitely ensure that you carried through your persuasive communication and met the objectives. To sum it up, the idea of persuasive business communication is that it should be thoroughly prepared beforehand according to various strategies and techniques. Thus there are three important techniques that may help to raise the persuasiveness of your messages in business communication. It is important to focus your attention on people receiving your message; it is necessary to use the pronoun you as frequently as possible; it is necessary to eliminate barriers that may lessen persuasiveness in business communication, such as grammar and spelling mistakes. Any of these techniques will do a lot to make any business communication more persuasive, but if all of them are used, you are sure to have successful negotiations. It is also important to think it over before the communication whether persuasion is the goal of your message, either directly or indirectly. If it is, then three techniques will do their work and provide you persuasive business communication. Besides, it is also worth to remember that body language influences persuasiveness in business communication very much. The unprepared written message or speech will never be persuasive. It should be definitely prepared. However, it is not impossible and if some efforts are put, it is really possible to make a business communication really persuasive.

Essays --

On November 28th, 1942 a fire broke out in Cocoanut Grove nightclub in Boston. The fire killed approximately 492 people, injuring 166, and impacting numerous others (Cocoanut Grove Fire). This event became known as one of the deadliest nightclub fires of its time. The causes for such a devastating event can be analyzed using utilitarian ethics presented by John Stuart Mill. The decisions made by the owners of the nightclub will be evaluated as being right or wrong based on utilitarian theory. The utilitarian ethics theory in a nutshell basically states that â€Å"the good is the well-being of all, impartially considered (Riley 68).† What is emphasized in utilitarian theory is that the greatest good be produced for the greatest number of people. This brings up the question of what â€Å"good† actually is. Many utilitarian theorists believe there are two kinds of good, intrinsic and instrumental. Intrinsic good is good considered just by itself while all other things are instruments for gaining the intrinsic goods (Schinzinger 55). Mill believes that the only intrinsic good is happiness and thus the emphasis can be rewritten as the greatest happiness produced for the greatest number of people. In other words, happiness is basically the only thing desirable as an end in itself. However, once again we ask the question of what happiness really is. When explaining his utilitarian theory, Mill separates happiness into two types, the higher and the lower (Mill Ch.2 ). Mill defines the higher happiness as being that of humans including such qualities as justice, creativity, morality and nobility. On the other hand, the lower happiness is that which is associated with animals and is purely pleasure based. Using these two types of happiness, Riley c... ...at the owner did not act like Socrates dissatisfied but instead he acted like a fool. In other words, in this case the owner did not act like a smart man with dissatisfaction because of lack of money, but instead he acted like a fool with plenty of money. This fool believes that having more money is the ultimate happiness, when in reality it is only a stepping-stone towards happiness. In the aftermath of the Cocoanut Grove fire, building codes were amended by adding two outward-opening exit doors next to revolving doors, clearly marking exits that could be unlocked from within and keeping every exit unobstructed, requiring sprinklers and emergency lighting. (Boston Fire). However, due to poor decisions and management, the rapid spread of the fire and the intense heat & toxic smoke resulted in the majority of people inside the Grove to never have a chance to escape.

Comparing Half Caste and Search for my Tongue Essay examples -- John A

Comparing Half Caste and Search for my Tongue Culture. It’s a very complicated term, with many different interpretations, but what does it actually mean? In this essay I will compare two poems from completely different cultures to see if we get any comparisons, the poems I have chosen to write about are Half-Caste by John Agard and Search for my Tongue by Sujata Bhatt, I have chosen these because I feel they raise some very significant points. But back to the question mentioned earlier, what is culture? Everyone has a different view on culture, but to me it is a huge influence on our everyday lives, many different issues contribute to the term ‘Culture’ from the way we dress, to our beliefs, attributes, how we live, and even what we eat. It affects us all differently depending on how we understand it, for example, if we were to believe that culture was just a religious matter we would only be affected by what that religion tells us, whereas if we were to believe that culture was a whole way of life we would be affected in a completely different way. Culture is important to us all, regardless of how we feel about it, it gives us a guide to our lives and shows us some boundaries; it can also give us advice and help us to be a better person. The word ‘different’ can be used in two contexts; we can say it both complimentarily and offensively, my understanding of this is that some people are afraid of what’s different and therefore have to make comments to feel safe. But when we say ‘different’ cultures we are referring to the way other people live, and if we are afraid of this we must all seriously reconsider ourselves. As I have already mentioned one of the poems I will be studying is Half-Caste by John ... ... the end of the poem though she seems to have won the fight. In conclusion, everyone looks upon culture differently; there are those who take it seriously and those that don’t. But whether or not we like it we are all part of a culture and should therefore respect other’s. Of course culture can be seen as something to fight with, there are so many people in the world with different views it would be surprising if it wasn’t! In my opinion both authors use language as something to fight with and against in their own unique ways. Both of these poems use some sort of violence to get a message across, this to me is a type of fighting, so the answer to my question is ‘YES’ we could see culture as something to fight with or against because of the language both poems use, for instance the taunting that John Agard uses and the metaphors that Sujata Bhatt uses.

Free African Americans Essay

The Antebellum period had a huge impact on the free African American people. The Antebellum period is the time that is pre-Civil War and post-War of 1812. The United States was expanding to a more powerful nation and slavery was the biggest industry in their economy. During this period of time, African Americans had to deal with many obstacles/adversities as free blacks in all regions of the United States. The regions known as, in the northern, upper south, deep south, and far west regions of the United States was where the free African American encountered different and similar situations and experiences. Throughout history the north always was known as the first region that freed slaves. The northern states didn’t us the same economic methods as the southern states and the far west. They adopted a new way of making money. According to The African American Odyssey, â€Å"Between 1860, a market revolution transformed the north into a modern industrial society. † This new method changed economy for the north until present day. This was a new age of industry and the production of factories. Slavery was not needed as much as the southern states where they had good sun to cultivate and profit from crops such as cotton. Even though this new method lightened the idea of slavery in the north, the freedom for blacks was still limited. Whites did not want to deal with blacks so they enforced new black laws in which resulted in the segregation of school, communities and any other public uses. Free black men had limited voting rights where they barely had any rights to vote. Most of all these black laws impacted the employment level to a low gradient for the free blacks in the north. This battle for employment had many negative impacts on free Black’s ways of life. Families were tarnished under the pressure of providing for their families with the scarcity of jobs. They enforced fugitive slave law where the white slave masters can hunt and recapture runaway slaves from the south. This made life difficult and filled the free blacks with fear because they were more prone to be wrongfully enslaved. Like the south the whites did not want to deal with blacks whatsoever. Irish immigrants were taking all the jobs away from the blacks many blacks had unskilled jobs such as being barbers and shoemakers. The free African American upper south region did have similar experiences as the north but much more were different. Though they shared similar churches family businesses and fraternities the upper south was still separated by the idea of slavery and the different economic methods. The impact of slavery created different communities. The free blacks in the north lived with other free Blacks while in the upper south; the free Blacks lived with slaves. The fugitive slave laws had a bigger impact on the upper south than the north. The free black was definitely more prone to be enslaves. Many sheriffs would harass and arrest free blacks randomly on profiling them as runaway slaves. They did have a tool known as free papers that was proof for their freedom. But these papers were useless most of the time because they constantly had to be renewed. These free papers impacted the everyday life of African Americans because they had to make sure that their papers weren’t stolen, lost, or tarnished. The free Blacks had fewer freedoms. They could not vote at all and they had problems going outside at night. They could not congregate in groups and had no rights to bear arms. Life as a free Black person was tougher than the north because of the low employment rates downgraded again due to the Irish immigrants taking their jobs. Their jobs were different during the antebellum period. Many people were maids and servants and washers. Upper south institutions where tarnished and almost did not exist. Black churches were overran by white ministries and left the black ministers with no opportunities to practice on their careers. Schools were almost absent. They were low funded whereas many blacks in the upper south were left uneducated. There were no schools and no jobs which gave success to the whites on preventing the advancement of the free blacks. Unlike the north and the upper south, the Deep South barely had any free blacks despite the fact that the population of African Americans in the Deep South was enormous. There were many incidents of racial mixing with slave owners and the female slaves. Diversity was there but slavery still kept their children enslaved. They usually had a choice to buy their way out of slavery. Many of the free slaves did not have their own separate identity from the white slave owners. Many of the free blacks were just like the whites. They were accepted in the churches. Many wealthy free blacks were educated due to the establishment of private schools. Unlike the north and the Upper South, they had better skilled jobs such as carpentry and tailors. Many whites began to overlook the success of the free African American In the Deep South and made it even more impossible to live. Unlike the North, Upper South, and the Deep South, the Far West absolutely did not want anything to do with free Blacks. The black laws in the Far West were made to ban all free Blacks from settling in their region. The Gold Rush of 1849 resulted in the migration of many White and free Black men to settle out west in states like California and Oregon. The Far west was known to be more multicultural and have multicultural communities. Many blacks had the same jobs of that the free Blacks from the regions had except for the gold mining. Many Blacks prospered from gold. Slavery was a huge propaganda in the upper south and the whole south in general. It was a reality that all African American whether free or enslaved could not avoid. The northern states were gradually enhancing their advancement in the idea of acceptance and coexistence with the Whites in the US. The north had at least a bit of a head start for the search of equality in the U. S. The conditions of living might have been similar and different in many ways but this time all came to an end once the fugitive slave laws were enhanced. Many free African Blacks were enslaved and wrongfully accused to be slaves. The new laws were undisputed and changed the Blacks’ idea of freedom and fight for equality Work Cited Hine D, The African American Odyssey (2011). Combined Volume, 5th Edition. New Jersey: Prentice Hall.

‘Macbeth’ by William Shakespeare Essay

Shakespeare wrote ‘Macbeth’ between 1603 and 1606 for King James 1st (England) and 6th (Scotland). It’s about a tale of royalty treachery heroes and witches. During the reign of Queen Elizabeth 1 the public were full of tales of witches and evil. Witchcraft was a subject that the English took very seriously. They believed that a witch had a third nipple under her arm. They burned women or threw them in lakes to see if they floated, if they did, they were sentenced to death. It is estimated that in Scotland between 1564 and 1603 eight thousand suspected witches were burned to death. These executions did not cease until the end of the seventeenth century. The sight of witches in an Elizabethan theatre would have been terrifying for the audience. For my English coursework on Macbeth I have chosen to look at act one scene one, two and three. This is due to the simple fact that it is the introduction to the play and indeed it sets the feel to the whole play In Shakespeare’s play, we open during a thunderstorm; this prepares us for the evil witches. Three witches come onto the stage: ‘When shall we three meet again In thunder, lightning, or in rain?’ The first witch asks what the setting shall be for their next meeting, thunder, lightning and rain conditions that most people would find frightening and would stay away from. The second witch says that they will meet: ‘When the hurlyburly’s done, When the battle’s lost and won.’ We then find out that they are going to meet on ‘the heath.’ They have insight into the future. The witches tell us that they are going to meet Macbeth. We do not know who Macbeth is or why the witches are meeting him, but we think that he must be evil because he is linked with the witches. Their familiars call to them and they disappear chanting: ‘Fair is foul, and foul is fair:’ This expresses the main themes in the play, the reversal of fortunes, and the fact that appearance can be deceptive. And we later see Macbeth is ‘fair’ in Duncan’s eyes but underneath he is ‘foul’, he will later betray Duncan. The opening scene is exactly thirteen lines long, thirteen is unlucky and in those times unlucky things were bad. So by this point the audience will have picked up that these are bad people. Scene two opens in a camp near the battlefield; King Duncan, Malcolm and Donalbain, his sons, and Lennox are present. They see a bleeding Captain and ask him how the battle is going. The Captain tells them how well Macbeth fights: ‘For brave Macbeth – well he deserves that name-†¦ Till he unseamed him from the nave to the chops, And fixed his head upon our battlements.’ This is portraying a picture of a tall and strong man who is highly regarded by the experienced fighters in the army. Duncan then praises Macbeth by calling him ‘O valiant cousin, worthy gentleman’ This presents us with a very different view of the main character, a relative of the king’s, well brought up, a courtier, but still highly regarded. The Captain then goes on to tell us of how Macbeth and Banquo responded to a fresh attack by the Norweyan lord, Sweno: ‘†¦they Doubly redoubled strokes upon the foe. Except they meant to bathe in reeking wounds, Or to memorise another Golgotha, I cannot tell-‘ Macbeth and Banquo had fought back twice as hard as if they meant to kill every man there or to create a new burial ground, he could not tell. This shows how good and strong Macbeth is in battle. The Captain goes and Ross and Angus arrive. They tell Duncan that ‘Bellona’s bridegroom’ had won the battle. Macbeth had won and they were painting him as a god. They also tell Duncan that the Thane of Cawdor was a traitor’, Duncan decides to reward Macbeth by giving him the Thane of Cawdor’s title. This is ironic because Macbeth will become a traitor too. We now have two opinions of Macbeth, one evil Macbeth, linked to the witches, and one good Macbeth, a noble warrior who has fought well in battle to protect his country. The third scene is set on the heath, the witches are there, and telling each other what they have been doing since they last met. The first witch wants to put a spell on a sailor whose wife refused to give her chestnuts. She is going to toss his ship about and make sure that he does not sleep. This is reflected when Macbeth can not sleep later on in the play. The third witch shouts: ‘A drum, a drum! Macbeth doth come.’ They know that it is Macbeth, this too shows the witches’ insight. A drum is significant because it is a military symbol. We now meet Macbeth and Banquo. The first words Macbeth say are: ‘So fair and foul a day I have not seen.’ This reflects the words of the witches: ‘Fair is foul, and foul is fair.’ Which tells us that he is in tune with them and therefore in tune with evil. It is Macbeth who demands to hear what the witches have to say: ‘Speak, if you can: what are you?’ They acclaim him: ‘All hail Macbeth! Hail to thee, Thane of Glamis! All hail Macbeth! Hail to thee, Thane of Cawdor! All hail Macbeth! That shalt be king hereafter!’ Macbeth starts and Banquo asks him why. The witches have seen his thoughts and know his ambitions, he is afraid to hear that other people know his desires. Banquo asks them what the future holds for him and the witches reply: ‘Hail! Hail! Hail! Lesser than Macbeth, and greater. Not so happy, yet much happier. Thou shalt get kings, though thou be none:’ Then they disappear again into the mist. Macbeth is not happy with the information he has received and demands that they stay and tell him how he is to become Thane of Cawdor and the king. The audience will now be itching to see if the latest predictions are true: after all, the previous have all now happened. Ross and Angus arrive on the scene, they have come from the king to award Macbeth with the title of the Thane of Cawdor. Macbeth doesn’t know that the Thane has been sentenced to death for betraying the king: ‘The thane of Cawdor lives. why do you dress me In borrowed robes?’ Banquo is amazed that the witches are right: ‘What, can the devil speak true?’ Macbeth thinks to himself: ‘Glamis, and thane of Cawdor: The greatest is behind.’ He thinks that they are evil and will bring about Macbeth’s downfall: ‘And oftentimes, to win us to our harm, The instruments of darkness tell us truths, Win us with honest trifles, to betray’s In deepest consequence.’ Macbeth thinks about Banquo’s words and fights with his ambition and decides to let fate take its course: ‘If chance will have me king, why chance may crown me, Without my stir.’ In any screen version, ‘Macbeth on the Estate’, I expect a great warrior, respected by the king and fellow noblemen of Scotland. His best friend, Banquo is always by his side, and both dressed in armour coming from battle, with wounds. Macbeth should be about thirty-five to forty, he should be strong and masculine, as he has the strength to unseam a man: ‘†¦from the nave to the chops.’ I review now two modern interpretations of the play the first will be, ‘Macbeth on the Estate’ is set on the Ladywood Estate in Birmingham; this is the first difference between the screen version and the text. We open on a desolate estate, you can hear the wind, it is misty, dull, dark and grey. The high rise flats break the skyline. The ground is covered in mud and rubble, something used to be there but has been destroyed. A character comes on scene, he isn’t a witch, he is the Thane of Fife, Macduff. He is wearing a black tracksuit and speaks with a Jamaican accent, his words have rhythm. He tells us that what we are about to see, that Duncan is king and that he has become fat and lazy, he is no longer a good king. He tells us that there had been some problems and Duncan had told Macbeth to sort them out. The screen blacks and we see the title, when we return, we get a view from a smashed window, signifying violence. There is eerie music playing in the background, the estate is empty, abandoned. We get a clip of an alley, there are rats running around in it, this shows disease, dirt and decay. We then get a shot of a building, and a shot of another building with some children playing outside it, some men come along and they run away. The camera moves to the inside of a house, the door is kicked in and the men run into the house. The characters are introduced by freeze-frame the first man, the leader is Macbeth, he is wearing jeans and a dark jumper, this may suggest that he is evil. The other characters are introduced including Duncan, who is not at the battle. He is in a Public House; smoking and drinking, he is wearing a bright shirt, which is not buttoned, he is lazy and immoral, he is not as nice a king as Shakespeare’s Duncan. This makes Macbeth seem less evil when he kills him. The production is not about good fighting evil, it is about bad fighting worse. Shakespeare meant this as a morality play, however this is not a moral king and I feel that it makes me feel more sympathy for Macbeth when he betrays Duncan. The camera brings us back to the house, they are using pepper spray and baseball bats. The image is extremely violent. The television is switched on and Macbeth is distracted by it. The National Lottery is on, he seems drawn to it and is then disgusted by it and smashes the screen. Upstairs Malcolm and Macduff are fighting when they see the Thane of Cawdor, Malcolm jumps out the window Macduff is pushed down the stairs and they go back to tell Duncan. Macbeth comes up the stairs and gets trapped with Banquo. We go back to the Public House, where Malcolm and Macduff have just arrived Macduff keeps pushing Malcolm away. He tells Duncan of how the battle is progressing. This is the role of the Captain in the play. In the play we don’t see the battle, this shows us a more violent side to Macbeth, however it shows him as a warrior, not just a nobleman and a loving husband. We hear that Macbeth has won the battle and all the men are praising him. Duncan decides to reward Macbeth with the title the Thane of Cawdor, he sends men to kill the present Cawdor and deliver the message to Macbeth. We then have another extra scene, they drag Cawdor to a car. Three children, the witches, have just broken the window. Cawdor is shut in the car and Malcolm sets it alight. He takes his punishment and does not attempt to escape. A close up on his face shows his disclaim for the learning Malcolm I think that Macbeth would do the same, they are alike, they are both traitors. The camera then follows the black smoke upwards. The eerie music is still playing in the background. We see Macbeth and Banquo walking past a building, voices start to shout from windows and doorways. The voices get faster and come from all over the building. The camera follows the sound. Macbeth moves to go into the building, he seems drawn to it, Banquo tries to stop him but he walks in. They go up some stairs, Macbeth seems to be following something and leads Banquo under some low gaps in the wall to a room. They go in and the witches are standing there. There are candles and tarot cards in the room. They speak to him and he scorns them. The witches are not as frightening as Shakespeare’s witches are; they do not have the same effect. A car horn beeps and Banquo leaves, Macbeth lingers, again drawn to the evil, and keeps looking at them, walking backwards through the door. They walk out onto the balcony, Macduff and Ross are waiting in a car below, and they tell Macbeth that he is the new Thane of Cawdor and that the old Thane is dead. They get into the car to go to Duncan. We get a close-up of Macbeth in the car, he looks out of the window and thinks about all that has happened ‘if chance shall have me King, why chance may crown me Without my stir Ross is saying the porter’s speech; this scene is used after the murder of Duncan in the play. They reach the public house and again Macbeth is the first person to come through the door, he gives Duncan money and then starts a pretend fight with him. Duncan gives him his ring as a reward, he has a tattoo saying ‘love’ on his hand. I think that this shows that he is close to Macbeth. The scenes in the screen version are not in the same order as in the play. The actors are using Shakespearean language in a modern setting. I do not think that this works well. I think that the Macbeth on the screen reacts well with the witches, he is drawn to them. The screen version of Macbeth is not what I imagined him to be like; he is not a well-built man. Banquo is closer to my image of Macbeth. He does not seem to be in an army, whereas in the play there was a military tie with the drum. The fight seems to be a turf-war over drugs. Duncan is not as moral as Shakespeare made him, he smokes and drinks alcohol, he is not a good king. The setting is different, the scenes are not the same, and the morality aspect has changed. The screen version does not portray Macbeth as the tragic hero. He is not the Macbeth I expected to see. The second screen version I am going to look at is ‘Granada’, again I expected to see a great warrior, but now I am more curious after seeing the Macbeth on ‘Macbeth on the estate’. The ‘Granada’ version shows us an even more futuristic view of Macbeth but this time it uses actual warriors instead of vicious gangs of thugs, and they are actually fighting another country. We open on the wasteland with the witches. There are lots of bodies and old rubbish skips it looks as though there has been a battle fought here recently. We get a camera shot of the witches robbing the bodies anybody watching the scene can tell that these people are bad, evil almost as robbing the dead is frowned upon by anyone. The witches are dressed in rags and torn cloths they are grubby, they have rotten teeth and are wearing tacky plastic jewellery, They look like tramps. As they each say their lines we get a close up of each witch. ‘When shall we three meet again’ I can see a middle aged woman rushing to strip the riches of a dead body, when the witches are all finished talking to each other we see them running away from the bodies and disappearing into thin air. ‘there to meet with Macbeth’ Clutching watches in their hands. The camera then cuts a close up of Macbeth. This time Macbeth looks like I expected he looks strong, he looks like a warrior and he looks braver than the Macbeth we have seen from ‘Macbeth on the estate’. The camera cuts to scene two upon a hill in the country side with Duncan, Malcolm an Donalbain, Malcolms sons and Lennox standing talking, we are not told that is who they are but any one who has seen Macbeth before will know that this is who they are. With an explosion the Captain arrives war torn and bleeding, he staggers up the hill towards the group of man with his rifle slung over his back. His rifle is the currant issue weapon to the British Army so again it shows the modern aspect of the play. The Captain falls to the ground I front of the men, Duncan grabs hold of the Captain and shakes him. I can see that this Duncan is also more healthier than the king from ‘Macbeth on the estate’, he demands to know what is happening with the war and what about Macbeth. The Captain tells him that they have won the battle and that Macbeth has unseamed a mans body from his nave to his chops. The group all cheer at this they are all proud of their warrior Macbeth. Duncan then realises the Captain and orders someone to take a look at his wounds. Then with another explosion Angus and Ross appear they give the king the news of the Thane of Cawdor’s betrayal, king Duncan gives the order of the Thane to be killed and Macbeth to be given his title. They turn and leave down the hillside with their guns slung over their backs. The next scene begins in an original sort of way as Macbeth and Banquo riding down towards the wasteland on scramblers. This indeed is futuristic portrayal of the events, maybe the scramblers are there to represent the horses. They are now walking through the wasteland and spot the witches the viewers can now see that the witches’ predictions are true. Banquo spots them huddled around a fire and asks Macbeth what they are, Macbeth draws his gun and asks them to speak to him. They tell Macbeth his fortune and make paper crowns to symbolise the king, Macbeth is shocked by this and bites his nails, Banquo is questioning why Macbeth is worried and shocked by what the witches have to say. He then goes on to ask the witches what will become of him he seems happy. The witches then burn the crown in a nearby fire, they disappear in a star-trek like way again. Macbeth breaks out of his trance and calls for the witches to come back. I can see the power on his face he is almost annoyed that they are leaving it shows that he likes what they are saying. It’s like saying goodbye to all the things he has ever wished for. Almost as soon as the witches leave there is another gunshot as Ross and Angus arrive, Macbeth is told that he has become the thane, he still seems shaken by the witches and now he seems disturbed. He turns his back on Ross, Banquo and Angus, this is what he will go on to do later on in the play to betray all the ones he knows on his quest to be King. He has his gun pressed against his cheek, he likes the power of the gun it makes him feel power, something that he longs to have, and we can hear his thoughts ‘if chance will have me king, why chance may crown me, without my stir’ We can see instead of fighting everyone to become king he is waiting for chance to crown him, or make him king. He turns to his comrades and says ‘Till then enough – come now friends’ He calls them friends now but would he be calling them friends if he knew he was going to kill his best friend Banquo Out of the two screen versions I prefer this one it presents the Macbeth I think of when I read Shakespeare’s Macbeth. It shows good camera work to add to the effects. In this version the scenes are in the same order as the book unlike ‘Macbeth on the estate’ which muddles them around. I also think the witches are better portrayed as adults they seem more evil robbing the bodies. This Duncan is a good king I think this makes Macbeth seem even worse when he goes to kill him it shows that he is willing to kill good people to get where he wants to be. The war seems to be a proper war over land the way it would have been in Shakespeare’s time, not over drugs. This Screen version does portray Macbeth as the tragic hero I expected to see after first reading the book. Macbeth in both versions seems in a trance like state while the witches are around I think this is significant because the witches could be setting a spell on him.

Edi System

EDI Electronic Data Interchanges Electronic Data Interchanges technology is a complicated mixture of three disciplines: business, data processing and data communication. Integrated with logistics practices EDI can be defined as the electronic exchange of business data, such as purchase orders, invoices, and shipping notices, typically between one organization and another. The relationship is usually between a vendor and customer. EDI began in the 1970s and was first developed by the automobile Industry.Today is used in different industries including distribution, finance, health care, manufacturing, purchasing, retail, publishing, and shipping. EDI system is in evolution and is adapting to the current market situation. In fact, EDI is a technology that many companies are using in its logistics practices in international supply chain operations. Many businesses choose EDI as a fast, inexpensive, and safe method of sending all documents used on business. Any business application that i mplements EDI works in a fast, efficient and paperless environment.The traditional document flow for purchasing transactions starts with data entry by the purchaser to create a paper document to send by mail to trading partners. Once the trading partners receive the data, they keystroke the information received into a local application and then perform more data entry by entering a response into a local application. The resultant paper document is then mailed to the purchaser. The procedure is both time consuming and labor intensive because data from both trading partners has to be entered twice.EDI data is key in only one time, at the original point of entry. The data is then translated into a standard format electronically and sent to the trading partner electronically. Time for transmission is very fast in comparison to postal mail. Even on a slow modem connection the time is considerably shorter than through the postal service. EDI Benefits â€Å"Removing unnecessary process ta sks benefits the whole supply chain, allowing improved performance and cost management. † By using Electronic Data Interchange systems companies have made significant improvements, benefits and savings.Over 160. 000 companies have made the change to electronic data interchange to improve their efficiencies. Many of these companies require all of their partners to also use EDI. Studies have shown that manually processing a paper order can cost 70 times more than processing the same order thru EDI. The most relevant benefits are: * Much less labor time is required and fewer errors are made because computer systems process the documents rather than processing by hand. When a company reduces manual work and administration reduce the process operating costs. EDI is commonly used instead of faxing and mailing paper documents improving the efficiency of communicating documents. When the timing of the invoice to goods delivery is shortened it improves the invoice approval and streamli nes its payment. * Fewer errors occur because computer systems process the documents rather than processing by hand * Data integrity can be secured across the supply chain because suppliers' information is automatically sent to customers' systems. Improved processing efficiency increases the opportunity to negotiate early settlement discounts, reducing the cost base for customers. Business transactions flow faster: Faster transactions support reduction in inventory levels, better use of warehouse space, fewer out-of-stock occurrences and lower freight costs through fewer emergencies expedites. EDI Barriers Standards are a necessary part of EDI. Every business has application files that are used to manipulate their data in ways that are familiar to the business. The problem is that most businesses though using the same types of data do not use the same application programs or hardware and software platforms.If businesses are to be able to communicate their data to one another, they m ust have a common ground to meet on to allow the exchange of the information. Standards are the solutions to this problem. All business that conforms to specific standards can share data in the formats delineated by those standards. Data processing One of the technological fields required to implement EDI is data processing. Data processing allows the EDI operation to take information that is resident in a user application and transform that data into a format that is recognizable to all other user applications that have an interest in using the data.In the EDI environment, data processing will handle both outgoing and incoming data. The user-defined files are the files that are produced by a business application. These files may or may not be formatted by the user. These are the business files that need to be translated into the ANSI X12 or EDIFACT standard format. Standards The heart of EDI is the document standards. Every business has application files that are used to manipulate their data. The problem is that most businesses, though using the same type of data, do not use the same programs, software and hardware platforms. The solutions to this problem are the standards.The American National Standards Institute's Accredited Standards Committee X12 (ANSI ASC X12) is the accepted standard for EDI transactions in the United States. The ANSI ASC X12 committee has the mandate to develop variable-length data formats for standard business transactions. The committee was accredited in 1980, and the X12 standard has been evolving ever since. One of the requirements placed on the committee was and is to keep the standard open to inter-industry applications. This requirement makes the standard more complex than an industry-specific standard, but the advantages easily overcome the disadvantage of complexity.With a single standard, a business has multiple functionality and only has to use one standard for each business function. The International Standards Organizatio n (ISO), an organization within the United Nations, has developed the EDI standard that is used in Europe. The Electronic Document Interchange for Administration, Commerce, and Transportation (EDIFACT) is the UN standard that the whole world has agreed to eventually adopt. The actual implementation of EDIFACT within the U. S. has been moving at a snail's pace. Everyone agrees that EDIFACT is the international standard.Security One of the major roles provided by the data communications technology is the ability to apply security to EDI transactions so that the transactions will not be tampered with or observed, depending on the level of security needed. Confidentiality Confidentiality requires that all communications between parties are restricted to the parties involved in the transaction. This confidentiality is an essential component in user privacy, as well as in protection of proprietary information and as a deterrent to theft of information services.Confidentiality is concerned with the unauthorized viewing of confidential or proprietary data that one or both of the trading partners does not want known by others. Confidentiality is provided by encryption. Encryption is the scrambling of data so that it indecipherable to anyone except the intended recipient. Encryption prevents snoopers, hackers, and other prying eyes from viewing data that is transmitted over telecommunications channels. Data Integrity Data sent as part of a transaction should not be modifiable in transit. Similarly, it should not be possible to modify data in storage.Data integrity is a guarantee that what was sent by the sender is actually what is received by the receiver. This is necessary if there is a need to ensure that the data has not been changed either inadvertently or maliciously. However, authentication schemes do not hide data from prying eyes. Providing data integrity is generally cumbersome and not used unless one of the trading partners requires it. The normal mechanism fo r acquiring data integrity is for the sender to run an algorithm against the data that is being transmitted and to transmit the result of the algorithm separately from the transmission.Upon receipt of the transmission, the receiver runs the identical algorithm and then compares the results. If the results are identical, then data has not been modified. Examples of EDI implementation EDI for the Automotive Industry EDI has been in use across the automotive industry for over forty years. The smooth running of today’s car production lines rely on the seamless exchange of business documents between the car manufacturers and their supply chain. Many of the business processes used in the manufacture of today’s cars were developed from a production system devised by Toyota in Japan.A number of best practices were developed around the ‘Toyota Production System’, for example Just-In-Time and Lean Manufacturing. JIT and Lean Manufacturing processes are central to th e smooth running of many production lines around the world and EDI provides a fast and efficient way to transfer business documents in order to support these types of manufacturing processes. Providing visibility of inventory levels and notification of when shipments are due to arrive at the production line are critical to making JIT and Lean manufacturing processes a success.The global nature of the automotive industry means that it is important for car manufacturers to be able to onboard their suppliers as quickly as possible, no matter where they may be based around the World. Many car manufacturers have established a manufacturing presence in for example Eastern Europe, Brazil and China and it is important to ensure that suppliers located in these regions are able to exchange EDI documents as smoothly as possible.ICT skills across low cost or emerging markets are traditionally very low therefore the car manufacturers must ensure that they can provide simple to use EDI tools that allow even the smallest suppliers to be able to trade electronically. Due to the global nature of the automotive industry, there are numerous communications and document standards in use today, along with a number of regional specific EDI networks. EDI for the Financial Services IndustryThe success of the financial services industry relies on its ability to process payables and receivables, as well as manage investments and loans on behalf of its customers both retail and wholesale. For years many of these processes were manual and paper intensive. However, the introduction of EDI has allowed the financial services industry to automate many of the transactions required to transmit payment and remittance data from one party to another. As a result of the economic upheaval of the past few years, the world has come to recognize and appreciate the interdependent nature of the global financial infrastructure.The financial supply chain has become a reality for global business as buyers f rom one geography rely on goods from suppliers based in other regions that utilize different currencies and are governed by different regulations. EDI provides not only low cost alternative to traditional paper-based payment methodologies but also enables organizations to realize faster, more accurate and more flexible payment structures in the course of doing business. EDI enables the full alignment of the financial supply chain with the movements of the physical supply chain.A fully automated financial supply chain enables the seamless, accurate and timely exchange of financial documents between buyers, suppliers and their financial institutions. With EDI an organization can electronically transfers funds from one bank account to another designated bank account or counterparty. Electronic payments are processed to allow organizations to have access to funds more quickly and with fewer exceptions or delays due to human error. EDI for the High Tech IndustryEDI has been in use across the high tech industry for many years. The high tech value chain has become very complex with many high tech companies relying on external partners to help design and manufacture their products. Due to the nature of the high tech industry there has been a desire to try and exchange business transactions electronically, more so than many other industry sectors. The high tech industry is very consumer driven which has meant that high tech supply chains have had to become flexible to changing consumer demands.There has also been an increasing demand for introducing Vendor Managed Inventory systems to ensure that retailers have the correct levels of inventory to support for example new product launches or seasonal fluctuations in consumer demand. For this reason inventory visibility across retail networks and multi modal logistics networks is important for both the high tech companies and their trading partner community. Many high tech companies have globalised their operations to take advantage of low cost suppliers in many of the emerging markets around the world.This has meant that the high tech manufacturing companies have had to ensure that they can trade electronically with suppliers in any country around the world, even those with limited ICT related skills . EDI Stages of Implementation Many companies implement electronic data exchange as part of their customer-supplier partnerships. Both the customers and suppliers expect to gain operational and competitive benefits. A link exists between the level of implementation of EDI and the associated benefits. Benefits from EDI for a supplier company appear limited unless the company reaches an advanced stage of EDI implementation.In this stage the customer and the supplier openly sharing information on demand patterns, inventory levels, and planned production. Achieving this level of implementation is a significant challenge for those professionals involved in EDI installations. The implementation stages for sup plier companies using EDI are: * Stage 1, EDI is used for a small number of transactions with one trading partner. Some documents are handled electronically, while all others are completed manually. Electronic documents are manually entered into the MRP planning system.The benefits include reductions in paperwork, reductions in time spent sorting and filing mailed documents, reductions in input errors, faster response time and standardized information. * Stage 2, EDI is used with two or more customers for a small number of transactions. The extent of implementation relates to the volume of business transacted through EDI. The additional benefits include reductions in inventory, reductions in lead time, and improve customer relations. * Stage 3, EDI technology is integrated into the MRP planning system to update transaction-driven information without additional data entry. Stage 4, EDI is integrated with customers to the extent that the firm can inquire into a customer’s datab ase for information such as inventory status and shipments. * Stage 5, EDI transactions are found in all functions of the business organization: quality control, engineering, manufacturing, marketing and accounting. As new benefits the cost reduction and efficient business operations, effective use of personnel assigned to new tasks. Conclusions EDI is well established as effective technology got reducing costs and increasing efficiency.EDI technologies are approximately the same age as Internet technologies. In the past, the technologies have been mutually exclusive, but this is rapidly changing. As the two technological communities begin to merge and as the business community sees the advantages of this merger, EDI and the Internet will eventually become everywhere. The implementation level affects the benefits companies can expect from installing EDI. At early stages of implementation, companies can expect only those benefits that result from improvements in the transaction proce ss.As planning systems are linked, companies can expect improvements in lead time, reductions in inventory, and other benefits derived from sharing information with their customers and suppliers. EDI represents a specific class of inter-organizational systems, and the concept carries with it a unique set of strategic and implementation considerations. The most significant and, heretofore, most overlooked factor in determining the effective use of EDI is the organization’s ability to manage the changes in structure and work processes that must attend the implementation of this technology.EDI development is a process that takes time and patience, and those who start first have the best chance of staying ahead of the competition if they recognize that EDI involves a continuous process of change. There is no end to organizational change in this era of rapidly evolving information technology. References * Bort, R. , and Bielfeldt, G. R. Handbook of EDI. Boston, Massachusetts: Warr en, Gorham and Lamont. * Canis, R. J. , Value-added networks: What to look for now and in the future. Conference Proceedings EDI 2000: EDI, Electronic Commerce, and You; (pp. 141-157). * Kimberley, P. (1991). EDI.New York: McGraw-Hill. * Sawabini, S. (1995). Introduction to EDI. Conference Proceedings EDI 2000: EDI, EC, and You, (pp. 1-36). * Sokol, P. K. (1995). From EDI to EC: A Business Initiative. New York: McGraw-Hill. * Rhonda R. Lummus, The Evolution to Electronic Data Interchange: Benefits in the stages of implementation. Central Missouri State University. Warrensburg, Missouri. * Callahan, Daniel K. â€Å"The Impacts of Electronic Integration on Buyers and Suppliers. â€Å"Master's Thesis, Sloan School of Management, MIT, Cambridge * â€Å"Business Is Turning Data Into A Potent Strategic Weapon,† Business Week

Motorola in China

Executive Summary In a prominent level of integration worldwide economy today, people are more concerned about the phenomenon of intermediary corporations and multinational companies renounce the traditional research and development form in the host country where they have set up research and development centers. In this report I will discuss about Motorola’s reasons to enter China and commit itself as a local company. Moreover, I will talk about the localization strategies in china and its market position. Apart from that I will illustrate the PEST and SWOT analysis of Motorola’s localization strategy in China.Furthermore, I will discuss the characteristics of Motorola as the big emerging market in China. Table of content Contents Executive Summary2 Table of content3 Abbreviations4 Introduction5 Main body6 Reasons for Motorola to enter China6 Strategies adopted by Motorola to enter China. 8 Operation strategy of Motorola9 Framework analysis of Motorola operations in Ch ina10 India and China Global Trends12 Conclusion13 References13 Abbreviations PEST – Political, Economical, Socio-cultural, Technological SWOT- Strengths, Weaknesses, Opportunities, Threats SEZ – Special Economic ZoneCAMP – China Accelerated Management Program R&D – Research and Development IDEN – Integrated Digital Enhanced Network SARS – Severe Acute Respiratory Syndrome MNC – Multi National Companies ITO – International Trade Organization BPO – Business Process Outsourcing BRIC – Brazil, Russia, India, China GDP – Gross Domestic Product USD – United States Dollar SMIC – Semiconductor Manufacturing Internal Corp Introduction In 1987 Motorola established a delegate office in Beijing. It was dealing with exportation of telecommunications gear and semiconductor to China.Due to the increase of competitions from other companies, Motorola decided to move some of its industrialized activities to Ch ina. In 1992, Motorola China Ltd was established and opened an industry in Tianjin. Motorola was the leading worldwide market in manufacturing advanced electronic system, communications components and semiconductors. The company mainly dealt with cellular, personal communication, defense and space electronics’ and computers and other many more electronics products. According to Wen-Cheng et al. 2010) due to its expansion on business in six continents, Motorola employed more than 142,000 people and maintain production amenities globally. Motorola had a elementary objective of priotizing customers’ satisfaction through quality, speed, technology and team work. Motorola succeeded to fulfill its objective in China because it understood the market and the culture of the people. It also maintained uncompromising reliability and focusing on an idea of a world in which everyone can attain full potential. However, in 2000’s Motorola started to experience a huge competiti on from the Chinese mobile handset companies.Motorola’s market started to fall due to the increasing competition in the market. This led Motorola to raise its sales and market shares by introducing new strategy in 2002 in order to maintain its market. The strategy did not help as the matter of fact Motorola went on losing its market in China (Gaur and Cateora 2006). Main body Reasons for Motorola to enter China The growth of Motorola in China went proportional with China’s economic development and China’s involvement in the world economy. Establishment of Special Economic Zone (SEZ) in 1979 which stimulated investors mainly those which engaged in light manufacturing industries.The foreign companies that decided to confine at SEZ were privileged to special taxes treatment and particular services like infrastructure (Mack, L 2012). Chinese market size, China was the very momentous market for the company. Motorola thought that it was important to establish its manu facturing base and center for its company research in China (Hedley, M 2012). Despite China’s complicated social and political environment, Motorola was able to achieve tremendous success. It made it possible to make a way into Chinese market and became the leading company in the Chinese mobile market.It is said that Motorola paved its success due to the strategies it implemented and put into consideration of the people’s culture and the market. However, wealth of Motorola rendered the significance of the company to join to the Chinese market. In 2003 Motorola mounted up investment of $3. 4 billion which enabled the company to be the first in the list of foreign investors in China. It was also one of the biggest exporters from China- exporting goods worth more than $3. 5 billion (Gaur and Cateora 2006). Moreover, setting up a corporate image was another reason for Motorola to enter China and commit itself.Implementation of personnel, business culture, materials, and ma rketing localization can establish company’s public image. This is seen when Motorola decided to move its delegate office to China and expanded its business into various segments. In addition to that, in structuring its brand among the Chinese, Motorola mounted different signs and advertisements in busy market places and televisions in order to make people aware of what they are dealing with. It also opened big stores in the market areas such as Shanghai and Beijing offering the latest mobile andsets models. Also, Motorola came up with an innovative notion named Motorola Towns which specifically dealt with giving an exclusive retailing experience to consumers. In these towns consumers could walk in and see for themselves mobile handsets and make a try outs of other technological gadgets for free. This system helped customers to get the knowledge about the most modern technological trends and attach them expressively with the company. However, this system helped Motorola to ge t feedback from the customers about its products (Wen-Cheng et al. , 2010).Low cost of raw materials for production, Motorola provided technological support to its suppliers in order to get high quality raw materials for the production of their commodities. In doing so, it actively developed the suppliers from local areas to provide service to the company. Motorola made up a strong and reliable association with these suppliers so that they could produce raw materials which will enable Motorola to produce high standard commodities. Motorola got a full use of these suppliers as they came to establish their manufacturing base in China (Gaur and Cateora 2006).Low cost of labor, Motorola Company made sure that it produces high quality of commodities with low costs. In doing so, it produced professionals from their own universities in order to comprehend the business and organization structure and rules and regulation. Chinese population, in the year 1987 the population of China was appro ximately to 1. 1 billion. Due to that fact, Motorola computed that it would get a huge opportunity for the market of its commodities as well as adequate manpower to manufacture the products for affordable and low cost (PubMed 1987). Strategies adopted by Motorola to enter China.Motorola just like any other international company had its own strategies to enter Chinese market and make sure that it monopolizes it. And this is why at the start it set its industrialized facilities in China. For its success, Motorola adopted the five strategies which led to its remarkable achievements to conquer the Chinese market. The strategies are as follows:- a) Investment /Technology transfer. Technology transfer helped Motorola to constantly enhance the intensity of research and development in order to supply the country with the sophisticated communications solutions.Motorola spent $120 million in Tianjin area for production of pagers, cellular phones and simple integrated circuits. Due to the expa nsion of its technology, Motorola established the second plant for the production of automotives electronics, advanced microprocessors, walkie-talkie systems and fabricated silicon wafers (Gaur and Cateora 2006). b) Management localization. Motorola came into sense that in order to minimize cost and increase its market’s share, it should employ more Chinese staff. The Chinese staff required managerial talents so that they could be competent in management.To solve that problem, in 1993 Motorola established Motorola University to train the young staff about the international managerial situations. The University came to be the company’s training base as it dealt with communication technology and business management. At the end of the day, Motorola accomplished enormous success which led to its commitment to the people. It made sure that from seniors to the general staff were from local. As a result 90% of the staff was Chinese (Wen-Cheng et al. , 2010). c) Local sourcing .Cost maximization was one big thing Motorola was trying to avoid; as a result it sourced from local firms. Training was important to the staff to develop their standard by broadening technological and managerial maintenance. Training enabled the local companies to raise their productivity and value of the commodities and even supported them to penetrate into the world markets (Gaur and Cateora 2006). d) Joint ventures/ co-operative projects. To expand its market in China, Motorola entered in 9 joint ventures with Chinese companies in order to increase its production capacity.Joint venture helped Motorola to increase admittance into the Chinese market without launching more plants. In addition to that, Motorola was able to do some savings through joint ventures (Gaur and Cateora 2006). e) Brand localization strategy. Localization of the Motorola brand made it possible to hit the targeted groups. It localized the brand culturally so as to infiltrate the customers. The products with t he cultural brand usually tend to integrate to achieve customers’ emotions of rejection from the elimination of foreign commodities (Wen-Cheng et al. 2010). Operation strategy of Motorola Motorola managed to defeat the Chinese market when it created and implemented the R&D strategy as their secret weapon in the Chinese market. The strategy was centered on technological advancement and innovations. Motorola carried out researches in the locale of communication software and semiconductors. The research conducted facilitated Motorola Company to create FLEX paging technology helped Motorola to come up with the highest quality of commodities which were durable and valuable.Motorola also established labs for production procedure, analysis and software equipment on the increase of new technologies that would make China a high technology manufacturing hub. Furthermore, Motorola entered into research partnership with local universities whereby it could contribute equipments and give o pportunities to college students to work as intern in the company. By doing this would enable Motorola to achieve the local country’s scientific and technological contribution and to respond to the host market demands and innovate near the production places (Wen-Cheng et al. , 2010).To make their operations in the Chinese market better, Motorola instituted the Motorola University in 1993 in order to train the Chinese employees to become competent in the global managerial positions. The University had a training program called China Management Program (CAMP). The program was for the Chinese staff whereby they were trained on the job for 14 months which involved action learning, coaching and rotation of training of staff by using Motorola’s global facilities. The CAMP syllabus helped the Chinese to be trained about the market economy, value creation, business process design and benchmark.Moreover, Motorola had to interview the staff in order to get the best ones for the job. It was important for the employees to know English as they were going to face the global market of which English language is the unifying language (Gaur and Cateora 2006). Framework analysis of Motorola operations in China Furthermore, assessment of external and internal environment of any organization is essential for its strategic planning. PEST analysis provides information that is useful to equalize the company’s resources and potentials to the competitive environment in which it operates.PEST stands for political, economical, socio-cultural and technological factors. Motorola used the PEST analysis to illustrate how it managed to operate its business activities in the Chinese market. Political factor, China had a difficulty and unstable social and political environment but Motorola managed to penetrate the Chinese market and paved its way to being the leading company in the Chinese mobile handset market. Economical factor, Motorola had its reasons to enter China and dominate the Chinese market. One of the major reasons is the huge population of China which is approximately to be 1. 1 billion.This factor stimulated Motorola as they were acquainted with the market of their commodities and availability of cheap labor. Moreover, social-cultural factor administered Motorola to perform incredibly in the Chinese market as they understood the local market and the Chinese culture due to its strategies it adopted. It localized the brand of its commodities culturally so as to gain access to the customers. Finally, technological factor Motorola advanced in research and development center in China called Motorola China Research and Development Institute in Beijing where technological advancement and innovation was focused.The institute was concerned with researches in the areas of communication software and semiconductors. The presence of manufacturing procedure, analytical, and software and equipment labs for expanding innovative technology made China a h igh-technology production hub (Gaur and Cateora 2006). Apart from PEST analysis, Motorola made sure that it has managed to use the SWOT analysis to show its weaknesses, strengths, opportunity and threats from the internal and external environment. Strength, Motorola was the leading provider of wireless handset communication and broadband system.In addition to that it was the solitary supplier of iDEN network infrastructure. Because of all that it became known to be the strong and famous in the market. Weaknesses, Motorola could not satisfy its customers as it produced low quality of goods, insufficient employees, diseases like SARS, fierce competition and lost of its prestigious customers (Gaur and Cateora 2006). Opportunities, strong brand, promotion strategies and risk taking through product modernization made Motorola to be well positioned in the market.The hybrid products which were produced by Motorola enabled them to get a huge market and expand to other countries like Japan, Taiwan, France, Italy, United Kingdom and Hong Kong. Threats, lack of government protection against the outside competitors, competition from Japan as it produced durable products and sold cheap and sharing market with the foreign competitors. SWOT ANALYSIS DIAGRAMPEST ANALYSIS DIAGRAM WEAKNESSES (W) STREGHTS (S) FIRM FIRM Technological Socio-Cultural Economical Political OPPORTUNITIES (O) THREATS (T) India and China Global TrendsChina and India being part of BRIC were able to become heir to globalization. Since the year 1980, China’s economy has been growing fast globally. Its GDP was USD 305 billion which led to be seen as the leading economy in the world. In 1980-2000, India made a step forward to the growth of 6% GDP. Due to their population size, India and China were both positioned in the emerging markets whereby China with 1. 3 billion population and India with 1. 1 billion (Needle, 2010). Talking about outsourcing worldwide with BPO and ITO, India and China maintained their dominance in the multi-sourcing trend.India manage to secure a good position in MNCs as its labour force was well skilled, sociable government policies for foreign investment, steady political condition and English language expertise. All this proved that India sustained its dominance to both ITO and BPO markets. China as well boosted its forces on the global sourcing. It was seen that, India led China in the dollar value of Chinese software industry as it was twice the India’s. The Chinese government supported the local software industry and this took a huge part in enhancing the growth of Chinese industry (Oshri et al. 2009). Conclusion Apart from all the success, Motorola faced down falls in the early 2003 which led the company to be sold to the Shanghaibased Semiconductor Manufacturing Internal Corp (SMIC). The said reasons for the fall of Motorola were SARS outbreak which caused the plant to be closed for the fear of the spread of the disease. Moreover, the increa se of competition in the mobile market caused Motorola. As Motorola was losing its shares in the Chinese market, the competitors were raising.Furthermore, the excessive inventory of beyond 30 million handsets caused the price battles and discounts in the market and caused Motorola to fall by 10% in 2003 (Gaur and Cateora 2006). References Pearson (2004) Motorola in China. Available at: http://www. pearsoned-asia. com/comp/chow/instructors/preview/BS-Ch33. pdf (Accessed: 18 March 2012) Needle, D (2010) An Introduction to Business and its Environment. Myilibrary [Online]. Available at: http://0-lib. myilibrary. com. brum. beds. ac. uk/SearchResults. aspx (Accessed: 10 March 2012) Ghauri, P and Cateora, P (2006) ‘International Marketing’, Motorola in China.International Business Environment [Online]. Available at: https://breo. beds. ac. uk (Accessed: 22 March 2012) PubMed (1987) ‘The population on the mainland of China totals 1. 07244 billion. Available at:http://ww w. ncbi. nlm. nih. gov/pubmed/12315472 (Accessed:22 April 2012). Emerald Strategic Direction (2002) ‘The reasons behind Motorola’s success in China’, what makes Chinese joint ventures a success,’ 19 (2) [Online]. Available at: http://www. emeraldinsight. com/journals. htm? issn=0258-0543&volume=19&issue=2&articleid=869312&show=html (Accessed 12 April 2012).Wen-Cheng, C. , Ying-Chang, C. Kuo, C. and Ying-Chien, C. (2010) ‘A Case Study on the Motorola China’s Localization Strategy’, [Online]. The Journal of International Management Studies, 5 (1) [Online]. Available at: http://www. jimsjournal. org/7%20Wang%20,Wen-Cheng. pdf (Accessed: 10 April 2012). Hamilton, L. and Webster, P. (2009) The International Business Environment. Oxford: oxford university press. Mack, L (2012) Chinese Culture. Available at  : http://chineseculture. about. com/od/businesseconomy/a/Chinas-Special-Economic-Zones-Sez. htm ( Accessed: 30 April 2012)