Marketing Performance Metrics: Coca-cola

Marketing Performance Metrics: Coca-cola Marketing Performance Metrics Abstract The purpose of the study was to investigate the marketing performance metrics with a specific reference to Coca Cola Company and Net Marketing Contribution over the Life Cycle. The study will assist many companies in formulating strategies to be used as benchmark or the strategies to improve NMC. Marketing Performance Metrics Introduction Measuring marketing performance is an external activity that helps to understand the customer’s perception and the competitor’s position in the industry. Many organizations sets different tools to use as benchmarks so as to identify the staffs’ performance and the rate of income. ROA and ROI are the main used financial measures to measure the internal financial statues. Part 1: Discuss Three Measures of Marketing Performance Marketing metrics are the numeric data that allows the marketers to analysis their performance against the organizational objectives. The metrics help to take corrective measures in case there is a deviation between the targeted plans and the achieved performance of staffs (Neely, 2001). They have various measurement elements that includes number of produced products, net sales billed, design registrations and a research on the brands to determine to determine the brand’s awareness. Metrics makes it easy for marketers to justify their budget that is based on sales returns. Three Measures of Marketing Performance The activity-based metrics among the popular metrics used in analyzing performance. It involves statistical calculating and reporting. The main type of activity-based metrics includes tracking website visitors, downloads and attendees at the firm’s events. This approach rarely link the marketing operations to the business outcomes. Instead, the business results like the customer value, market share and adoption of a new product provides an improved correlation. The main focus of MPM is to measure aggregated efficiency and effectiveness of the marketing firm. These specific metrics have some categories that includes the marketing effect on the preference shares, the average order quantity, the rate of customer acquisition, the growth of consumer’s buying rate, business share, loyalty and net advocacy, margin, growth rate compared to market competition and the total customer engagement. MPM is also used to determine the rate at which operational efficiency and the outside performance. If Coca Cola Company decides to manage its marketing activities it uses the operations performance metrics. The firm will hire extra personnel to work as marketing finance directors and marketing operations director. Basically the marketing team will collect data about program-to-people ratios, cost-sales, awareness-to- demand rate and the rate of conversation. This metrics primarily provides the firm with different ways of rationalizing the marketing investments but this strategy fails to correlate marketing to business performance and strategy. The approach helps marketers to find out how the firm’s resources are utilized. The external performance are aligned with the firm’s outcome and helps to determine the firm’s value to its customers and the firm’s performance in relation to its competitors (Neely, 2007). If Coca Cola Company wants to determine the key performance indicator (KPI), top-down approach is the best approach to use. The first step in this approach includes making decisions that defines the scope. To come up with KPI and metrics, the marketers predicts on the likely results they are trying to influence. Asking opposite questions follows (Shaw et al, 1997), the answers help to determine the relationship between the questions and the outcome. The data that is required to answer the question is then determined. Marketers then searches for this data and determines the corrective measures to be taken. The measures undertaken aims at making it possible to achieve the goals. The organization needs to continuously monitor and analyze its marketing performance metrics. This gives the organization intelligence in competition, have a chance to assess their market weaknesses and strengths and come up with a calculated budgetary opinions through the marketing mix. This will give the organization competitive advantages over its competitors. The profits of the firm will also increase. The Major brands use return on marketing investment (ROMI), return on marketing objectives (ROMO) and the marketing return on investment (ROI) to prioritize and distribute their marketing investments. They help them to decide on the most profitable portfolio. A firm needs to analyze the ROMI, ROMO and ROI of a project for more than a year. This will protect the firm’s investigations. The method selected in monitoring the marketing process must be easy and cheap to implement. Training should be carried out to train the staffs on the best benchmark and how it is used. Staffs should take part in determining the best benchmark to use. This brings a sense of belonging and appreciation of the worker to the company and management when you nvolve them in management roles. Part 1: Analyze Metrics Used to Evaluate the Measures The above measures can be measured using the following metrics (Leroy, 2011): Correct quantity, measuring the weight, counting the units and weighing the contents are the main used types of measurement. Supplying customers with the right quality will strengthen the level of trust with your customers hence making it easy to retain them. An independent team is set aside in an organization to measure the products quantity and to make sure the customer gets what they specify in terms of size. Elasticity to respond to unanticipated demands, this refers to the ability of a firm to adjust so as to meet the current demand. A metric will be used to measure the degree of change, this makes it easy to identify the level at which the firm is flexible. Quality level, TQM is a tool to measure quality. The metrics will make sure the level of a product’s level is standardized. Controlling quality can also be done by the state authority to ensure a firm offers its customers with quality products. Firms that offer less standardized products are fined for the same. The total quality management is employed to control the quality of a good or service. The staffs who produce quality products are rewarded with gifts and appraisals. The staffs whose products are below the standard are trained and encouraged to produce quality products. Existence of accreditation or other certification, after completion of a training a firm is issued with a certificate to show its participation. The certificates act as a measure of qualification and experience attained. Customers prefer to contract a firm that has experience and is highly rated in the industry. On-time delivery can be used to measure how a firm values its customers. If a firm supplies its products on time this shows the supply chain is well managed. In a case of failed or late delivery, less care is taken on the customer and the likeliness to loss the customer is high. Part 1: Case Study that Exemplifies Best Practices of each Measure. Coca-Cola Company is an example of a company that demonstrates the best practices of the above measures. According to the company’s website they put their customers to be the king and aims at providing the best so as to retain the customers and to attract new customers. Coca-Cola Company has an independent department that deals with quality control. The unit makes sure quality is maintained through the supply chain from when raw materials are obtained from the supplier to when they are delivered to the customer. The team tests the product at each level of manufacturing to make sure the right contents and composition are used. The team is also involved in ensuring quality services are offered to the customers. They establishes feedback programs as a way to allow the customers to get back to them. The company parks its drinks in containers of different sizes. A team is established in the company to make sure only the correct quantity is supplied to the users. The team weighs at random the already packed products and in case of a deviation the whole pack is weighed and repacking is done. Customers have trust in Coca-Cola because there products are correctively packed. Elasticity to respond to unanticipated demands, the company produces its products in great volumes. The products are then stored in its outlet’s warehouse. If the demand is low the supply is kept low but if the demand changes and more of their products are demanded the firm supplies more. They have special facilities to store their products for a long period. The firm is certified and customers are confident in its products. It has been in the market for a long time hence gathering more experience on the type of products to produce. The company has learnt different ways of surviving in the market and how to win more customers. They now provide different types of soft drinks. Coca-Cola Company has set outlets all over the world. This makes it easy to meet the buyer’s order on time with no dely. Transportation of the product from their warehouse to your premises is very fast. The drinks will be transported in crates or packed in cartons to avoid breakages and maintain a deliverable state. Part 2: Short-Run Marketing Strategy Short-run marketing strategy refers to a duration of time which only few factors can be changed as there is no enough time for changing the other variables in marketing strategies. Marketing Strategy is a detailed and specific tactics that are established and designed to be used over a period of time depending on the range of the plan (Neely, 2001). Advertising and media relations strategies used by the Coca Cola Company have an effect on the net marketing contribution both in short-term and in long-term. In short-term, once the firm has decided to increase its efforts in advertisements commercial so that it reaches many people. There will be an increase in the product awareness and hence increase in the sales level. Once the sales are high the NMC will be high. In case the public fails to respond in a positive manner the firm will suffer loss as the advertisement costs will be very high compared to the income from the goods sold (Tanzania Society, 1966). In short-term a lot of advertisement will be profitable to the firm as the sales will be high. The media relation refers to how a firm uses the media including the social media to market its products. In short-run using the media will be expensive as it needs time to gain publicity. This in return will lead to a fall in NMC. Many large beverage companies like Coca Cola were late in entering the product-markets of bottled water, fruit drinks, sports drinks, iced coffee, and energy drinks due to SHORT-TERM VISION. Part2: Analyze Net Marketing Contribution in the Introductory Stage During the product introductory phase the net marketing contribution is negative as no profits are made from selling the product. The income obtained is used to cover the high costs of advertisement and promotional costs incurred. The firm incurs loss (Louw, 2012). With proper advertisement the product survives this stage and the NMC start to raise as the product has gained customers. The advertisement costs are now low. Part2: Analyze Net Marketing Contribution in the Late Growth Stage As the product moves through its lifecycle, NMC will reach the break-even point, then grow, to peak, flattens and then starts to decline due to decrease in the market demand. At the end-growth stage the NMC starts to flatten as the product is now in the market and has gained its customers. When a new substitute product is introduced into the market, many customers will shift their preference. This will lead to decrease in demand of the product causing NMC to start falling. If the firm fails to add flavors to the product it might die and overtaken by the new product (Northern Marianas College.). The graph below shows the movement of the NMC along a product lifecycle. Conclusion In conclusion we can summarize the above by saying that a firm must choose the most profitable portfolio to invest. Investment affects both the profitability and the NMC of a firm. The firm needs to understand the product cycle so that it determines the type of advertisement to use. References Neely, A. (2001). Business performance measurement: Theory and practice. Cambridge: Cambridge University Press.  Ã‚   Top of Form Neely, A. D. (2007). Business performance measurement: Unifying theories and integrating practice. Cambridge: Cambridge University Press. Bottom of Form Shaw, R., Mazur, L., FT Retail Consumer Publishing. (1997). Marketing accountability: Improving business performance. London: FT Retail Consumer Publishing Tanzania Society. (1966). Tanzania notes and records. Dar es Salaam: Tanzania Society. Louw, A. (2012). Ambush marketing and the mega-event monopoly: How laws are abused to protect commercial rights to major sporting events. The Hague: T.M.C. Asser Press. Northern Marianas College. (n.d.). Performance report on strategic master plan implementation and assessment of institutional effectiveness. Saipan, MP: Northern Marianas College, Office of Institutional Effectiveness. Leroy, G. (2011). Designing user studies in informatics. London: Springer. Books.google.com,. (2015). isbn:1607522330 Google Search. Retrieved 8 January 2015, from https://books.google.com/books?isbn=1607522330 Electricity and Transportation: Decreasing Energy Consumption Electricity and Transportation: Decreasing Energy Consumption Consider one of these two sectors: electricity or transportation. What policies do you suggest for the sector to decrease energy consumption? What is the rebound effect associated with each of the suggested policies? How would you quantify these rebound effects so that you are certain that the suggested policy results in a net benefit? How do you evaluate the effectiveness of your suggested policy with respect to the generated rebound effect? What policies do you suggest for the sector to decrease energy consumption? In 2008, transportation accounted for 28% of the energy consumption and 33% of the CO2 emission, but a much larger 71% of the consumption of liquid fuels in the US [1]. To reduce the magnitude of energy consumption from the transportation sector and help prevent its bad effect on the environment, a proper policy must be put in place. US Congress specifies that CAFE standards must be set at the â€Å"maximum feasible level given consideration for technological feasibility, economic practicality, effect of other standards on fuel economy, and need of the nation toconserveenergy [2]. In this term paper, I would suggest combination of CAFE standards combined with carbon tax on fuel price. What is the rebound effect associated with each of the suggested policies? One advantage of CAFE standards over fuel is that the standards provide a quantitative target whose effects on energy consumption can be reasonably well predicted [1]. However, the standard has rebound effect. The rebound effect refers to the social and behavioral responses to the introduction of more energy efficiency technologies and processes by which there is a corresponding increase in energy service demands. In general, rebound is thought of as a ratio of the lost energy savings as it might compare to the total expected savings from efficiency. A comprehensive measure of rebound includes both direct and indirect effects which can occur at both the micro level (within households, businesses and organizations) and at the macro level (economy-wide effects). Direct rebound effects are those that result from an increase in the use of a device that is deemed more energy efficient. Cars provide the best examples. When a more efficient car results in an increase in vehicle miles traveled, the lost energy savings are considered to be direct rebound effects. Indirect rebound effects are those that have less direct causal chains and result from increases in consumerism (acquisitiveness) by buying new vehicle, increased vehicle production, and increased air pollution [3]. How would you quantify these rebound effects so that you are certain that the suggested policy results in a net benefit? Some studies in macro and micro economic have shown that rebound effect value range is between 0% and 100% with formulation expressed below. Value of rebound effect 0% means that the expected savings were achieved through reduced consumption, whilst 100% means that no energy savings were realized and energy efficiency program was failed. The backfire effect happen when consumption has been increased more than extent or in other word rebound effect more than 100%. It is also possible to have a negative RE, such that the energy savings are greater than originally anticipated, for behavioral or technical reasons, or both [4]. Based on the above formula, the rebound effect measurements can be made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹directly and indirectly. Direct measurement is based on a survey of how big the success rate of the CAFE program. One study by Sorrel in 2009, the rebound effect estimation is between 10% and 30%. Meanwhile other study by Greening, Greene and Difiglio in 2010 show rebound effect for transportation below 10%. Geller and Attali study in 2005 also support this number as shown in Table 1 [5]. CAFÉ standards and fuel tax could reduce 10%-30% value range when the fuel price is taxed according to released carbon emissions. This is equal to externalities generated by fossil fuel. High fuel price with tax could suppress the rebound effect due to need of having energy efficient car. In addition, changes in behavior based on strong motivation to reduce energy consumption become appropriate step anticipating rebound effect [5]. For indirect estimation, the rebound effect with energy price elasticity is defined as the change in demand according to the decrease in price. To calculate elasticity, transportation energy use, price and income of buyer are required. It is important to know that there is limitation of the calculation since it doesn’t consider the capital outlay of the technology that would lower rebound effect [4]. Research that estimates indirect and economy-wide effects is limited. An often cited source of economy-wide rebound analysis is the National Energy Modeling System (NEMS) designed and implemented by the Energy Information Administration (EIA). Using NEMS, a scenario of accelerated technology whereby the national energy intensity is 6.5 percent lower than in the base case, produces a total energy demand that is 5 percent less (Greening 2000, citing Kydes 1997). This suggests that improved energy efficiency (part of the accelerated technology assumption) leads to an economy-wide reb ound in the order of 25 percent [6]. Many researchers suggested that RE on CAFÉ standard should be balanced with other policy. The other policy should account many factors affecting RE value and incorporate RE value into the target. The RE is not always detrimental. RE could stimulate economic growth in developing countries rather than developed ones. The rebound effect can be reduced when the CAFE standards coupled with carbon tax policy, where the price of fuel is taxed according to the carbon emissions released [7]. This is equivalent to externalities generated by fossil fuel. The key of rebound effect is the behavior of driver tends to driver more because of fuel saving car. The carbon tax would increase the price and make consumers drive less [8]. It is important to realize that all taxes can be invested to public transportation. Energy efficiency get from each car and energy efficiency resulted from mass transit can be benefit to reduce overall consumption. At the same time, public transportation will reduce private vehicles. How do you evaluate the effectiveness of your suggested policy with respect to the generated rebound effect? The rebound effect can be evaluated based on the percentage of the success rate of the policy. Direct rebound effect could be seen directly from the increased mile travelled or increased sales of the vehicles. Indirect rebound effect or wide economy effect can be seen from the increase in the gross domestic product (GDP) and an increase in private income in the transportation sector. Moreover, the success of this policy can be observed by comparing the desired CO2 reduction with the actual result during the policy implementation period. If there is a difference of more than the desired decrease, it means that the rebound effect takes place [9]. The evaluation of the rebound effect also works indirectly as a result of the additional energy demand for the energy efficient equipment or services. For example; the energy cost saving may be used by the producers to increase the output, thereby increasing consumption of the capital, labor and materials, all of which require energy. Another example is that energy efficiency and reduction in energy costs may disproportionately reduce the cost of energy-intensive goods and services, encouraging consumers to disproportionately increase their demand for such products and services [3]. The combination between the fuel standard and the Carbon tax with the encouragement of public transportation will anticipate the rebound effect and specifically reduce the energy consumption in transportation. In addition, the policy will reduce the GHG emission. The small rebound effect could not reduce the order of magnitude from the reduced energy consumption that give more benefit compared with the rebound itself. References http://www.rff.org/Documents/Features/NEPI/RFF-BCK-Small-AutoPolicies.pdf http://en.wikipedia.org/wiki/Corporate_Average_Fuel_Economy http://www.aceee.org/files/proceedings/2010/data/papers/2142.pdf http://www.erc.uct.ac.za/Research/publications/10-Davis_Rebound_effect.pdf http://eng.sut.ac.th/transportenergy/data/paper4web/Energy%20policy%20in%20transport%20and%20transport%20policy.pdf http://policyintegrity.org/files/publications/The_Rebound_Effect.pdf http://www.sciencedirect.com/science/article/pii/S0301421509005187 http://www.gao.gov/new.items/d07921.pdf http://www.unternehmenssteuertag.de/fileadmin/user_upload/Redaktion/[emailprotected]/Projektpartner_Ergebnisse/macroeconomicRebound.pdf http://www.rand.org/content/dam/rand/pubs/conf_proceedings/2009/RAND_CF256.pdf http://en.wikipedia.org/wiki/Fuel_tax http://en.wikipedia.org/wiki/Vehicle_miles_traveled_tax http://aida.econ.yale.edu/~nordhaus/homepage/documents/small_dender_rebound.pdf Appendix

Industrial Development and Labor Movement Essay

The answer is FALSE. The development of industrial development contributed to the rise of labor movement. The significant change that was caused by the industrial revolution – the increased efficiency of production through the use of machines – has caused the displacement and alienation of human workers as machines have taken over the production process. The industrial revolution is one of the most significant highlights for the development of human history. It was an advent for the most important technological changes and advancement which translated to increased production efficiency – producing the most number of goods at the least amount of costs. However, the rise of giant industries which made use of machines in production has caused human skilled workers to be displaced from their jobs. The automation of production has made human labor less appealing and less needed. The advent of the rise of machines has caused severe changes in production and labor, and consequently it has driven profound social changes and also driven the economy to be more production efficient with little help from human labor (Hooker). Consequently, the displacement of human laborers and their seemingly less involvement in the process of production have made them less powerful in voicing out their demands. The mechanized production system has made them less represented and less significant in the industry, thus, factory owners didn’t regard them as assets in the industry. This turn of events marked the era wherein laborers didn’t have the ability to speak of their work-related grievances, they lost the voice to call out for fair treatment. In contrast to the earlier times wherein the small employer-employee relationship was prevalent, the workers had the ability and chances to address their demands to their employers. However, the increased automation of production system has also caused the growth of enterprises and the owners hired skilled professionals to more efficiently manage the workers. As a result, there existed a larger gap between the owners and the laborers, making it harder for the laborers to communicate directly to the owner to express their grievances (The American Labor Movement). Moreover, during these times, the workers were forced to work longer hours, getting the most work from them though giving them the lowest wage possible. And because of the production automation, skilled laborers and craftsmen were less valued and the number of unskilled laborers has significantly increased. Thus, these instances, developments and the further impoverishment and unequal treatment for laborers have resulted to the emergence of labor unions that advocated to protect the rights and welfare of laborers. Labor unions became a prevalent action in protecting the common interests of laborers, particularly issues regarding wages and working conditions. These labor and trade unions served as collective organizations that represented the interests of the working class. Moreover, labor unions were sometimes looked upon as political wings campaigning for equitable treatment from employers and lobbying for the implementation of laws governing labor relations. These labor movements focused on issues related on rank-and-file movements, collective bargaining conflicts and organizing political campaigns. These efforts flickered the hopes for industry workers to attain increased political influence to be able to push legislations that shall benefit their cause, and deflect labor laws that were inefficient in protecting the rights of laborers (Turner, 2001). The rise of labor movement became more prevalent in the newly industrialized countries. This happened as global transformations became more influential and encompassing – for example, the â€Å"relocation of low-wage areas, automation and the increasing use of unregulated work arrangements† – all of which contributed to the strong urge of forming a strict and rigid framework of a union that shall defend workers against unfair treatment. (Silver)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Moreover, in addition to the animation of production, there is another aspect of industrial revolution that has hastened the rise of labor movement. The unfair labor practices rendered by industrialized nations towards less powerful and poor countries have made it more appealing for workers to organize a movement that was geared minimizing these effects. As the industry grew larger and more powerful, industrialized countries have sought for new markets and new sources of cheap labor, wherein they can yield the most production with labor-intensive processes, with the least amount of costs possible. They utilized the presence of satellite countries wherein they can extract from them the cheapest raw materials, and wherein they can impose to make use of the human capital as a source of cheap and intensive labor.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, the rise of labor movements was sponsored by the industrial development. This happened in such a way that, as the industry flourished and became automated, it resulted in harsh treatment and displacement of the workers. This unfair treatment led workers to form unions that shall represent them as a whole in addressing their grievances and sentiments. The development of labor movements were hastened by (1) need for social mobilization and institutional change; (2) need for significant representation by workers; (3) call for industry changes; and (4) economic and political protectionism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The industry development happened in such a manner that it gave utter importance to machines and deliberately misappropriated the use of human skills in the course of production. It displaced the rights and abilities of craftsmen and haggardly made use of unskilled worker, as they offered cheap labor despite the intense labor work and long work hours. Consequently though, this instances and treatments have hastened the movements to revive the industry that is mindful of human existence and welfare.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, industry development, coupled with intense form of exploitation, mistreatment, alienation and displacement for workers have eventually led to the emergence of labor movements. References Hooker, Richard. The Industrial Revolution. Retrieved December 1, 2007 from, Silver, Beverly. Labor Movements from a Global Perspective. The American Labor Movement. Retrieved December 1, 2007 from, Turner, Lowell. (2001) Reviving the Labor Movement. School of Industrial and Labor Relations. Cornell University.

The Qualities Of Myself That Stand Out - 1557 Words

Everyone in the world has many different characteristics that stand out, but one of the characteristics about myself that stand out is my generosity and my love for others. All of my life I put others problems on myself, and though it may not be a healthy thing to do. I always do it because of my love for people. I have always been willing to put my problems aside to make others happy. By making others happy I please myself. I have always wonder why I was given this trait. I just figured it always genetic and yes your traits are a mixture of your mother and father traits, but that does not explain the other reasons for it. I believe that there are many scientists that have worked to discover how this is true. We tend to base our characteristics off of the theories such as behaviorist, humanistic, psychoanalytic, biological, and cognitive. Behaviorism is founded in the premise of behaviors that can be described scientifically using facets of philosophy and methodology but also suggesting that theory and not physiological constraints explain the behaviors of humanity. Moore suggests that radical behaviorism is not biological but philosophical in its origin. Moore also contends that virtually all American psychologists are now at least in part, behavioral psychologists (Moore, 2011). Therefore, despite my own tendencies to believe otherwise, perhaps my nature is at least in part defined by behaviorist theor y. Behaviorism should be an objective science that studies behaviorShow MoreRelated The Pact Essay1743 Words   |  7 Pagesshare similar qualities and our lifestyles can relate. One major characteristic I found in George is his ability to take the initiative in whatever he is doing, therefore showing his sense of leadership qualities. This caught my eye automatically since I am the type of person to stand up and demonstrate my leadership to others. I feel that my leadership quality is very important to who I am. It defines me as being me. George showed his leadership qualities by being the one out of the three toRead MorePersonal Statement On Health Care964 Words   |  4 Pagesin a variety of different aspects. Regardless if it is nursing or a physician assistant this is a career choice I’ve always saw myself pursuing. I could easily see myself waking up everyday and surrounding myself in a hospital setting; I’m not sure what it is but I enjoy that fast pace environment the hospital has and the variety of different environments I could put myself in while I take care of my patients. I hope to have personal, one on one relationships with patients because I find establishingRead MoreDefining Virtue in Socrates Meno Written by Plato1050 Words   |  4 Pagesvirtue that appeals most to me is explained by him wherein courage, temperance, and wisdom are virtues. First these are virtues because virtues are qualities that define good and bad behavior. Courage is a good quality because it takes courage to dea l with different situations and ordeals encountered on a daily basis. Courage is needed also to stand for what is morally correct in spite of being mistreated or ostracized due to the opposing opinions from people. For example if an unauthorized copyRead MoreThe Myers Briggs Profile Is Bases1373 Words   |  6 Pages He claimed that we use one of those senses is what we use most of the time. Each of the eight letters stand for different things in the Myers-Briggs profile. The letter E represents Extraversion. Which are basically extraverts, people that are go getters in life, life working in large groups, have lots of friends, and are easily excited by being around other people. The letter I stands for Introversion. Which are introverts, people who are calm, reserved, take the time to reflect on ideas thatRead MoreCharacteristics Of William Cronon1480 Words   |  6 Pagesfirst in my family to go away to a university. I value education and it is a true privilege for me to attend Belmont University. Thus far, I consider myself to almost fully liberally educated at this point in my academic career. I have come so far just by attending a university and with a year left; I feel I have exempt most of Cronon’s 10 qualities he most admires in a liberally educated person. I however do not think once I graduate, there is no more learning. I think when I gradate there e quallyRead MoreGoals And Philosophies Of A Commercial Artist1715 Words   |  7 PagesGoals and philosophies: As a commercial artist, my main goal is to be successful and make a name for myself. I would like the world to recognize my work and really think about it. â€Å"Art that generates an emotion in its audience is considered good art† (John Waters). Instilling an emotion in someone’s mind can create positive or negative reactions but the outcome is what really matters; a lasting impression. And that is what I hope to achieve through my work. Read MoreClays Essay1453 Words   |  6 Pagestravel to compete. My team is called the Cass County Clays. There were eleven members in the 2017 season. 2016 was the Cass County Clays first season. I, regretfully, decided against joining. I joined for the 2017 competition and earned many awards for myself and my team at varying competitions. Overall, my favorite event was the SCTP Nationals. I am from Logansport, Indiana, therefore it wasn’t a terribly long drive to Marengo. My family packed heavily, filling our Suburban and cargo trailer. We initiallyRead MoreMy Life Of A Perfect Family1659 Words   |  7 PagesAlthough I longed for the warmth of a second mother and father role model, I blinded myself to the reality that a grandparent does not necessarily need to stand blood-related. At the age of thirteen, Frà ©dy, a senior fragile warm hearted woman pulled off the blindfold I carried around my eyes for three years and changed my definition of a â€Å"grandparent.† A true grandparent does not need your own blood as long as they stand righteous, make no distinctions among people, and share love through their actionsRead MoreMy Character As Being Caring And Empathetic1125 Words   |  5 Pagesoften try and stand up for what’s right. I like supporting the underdogs and helping those who need help. Not many people who will stand up for what they believe in. At the end of the day I will regret not standing up for what I believe is more right than not doing so. When I look back on my life I want to be proud of the person that I was and that I am. To not let fear of judgement stop you from doing what is right is a small sacrifice for the bigger picture. These qualities of empathy andRead MoreHow The Two Options For Our Project Into One1705 Words   |  7 PagesForeword I decided to combine the two options for our project into one. I am doing it on both, Leadership of myself and the company I own. Background Captures From the Heart Photography, located in Wilmington DE, serves clients on location only in mainly DE, MD, PA and NJ however other states are offered with exceptions. The company was founded and operated by photographer Heather Szczesiak in 2012. Captures From the Heart Photography is a sole proprietorship and Heather is the sole employee

Expository Essay On Fear General How-To Guideline

We are all human beings and there’s something each of us is afraid of. It’s not a surprise, for we’re not gods. When the task is to compose an expository essay for school, first thing one should keep in mind is the nature of the project. An expository essay provides thorough explanation of a topic (in this article the paper will be based on facts about fear) by means of factual data. All the ideas can be then properly explained by concise and clear facts. In the conclusive section of the essay you as the author are supposed to build up a solid argument on the basis of facts mentioned throughout the content. Here are the simple steps you can make use of when writing an expository essay on fear. Step 1 Mention the key topic of the essay. As you have to deal with fear, feel free to select an essay topic that is not too general. Choose a narrower topic. For instance, one can describe childhood fears. We all have been kids some time ago, so we can mention dozens of things that were the scariest for us. Remember your personal Bogeyman and start writing! Step 2 Collect information on the essay topic. Newspapers, journals and books – make sure to look through them thoroughly and use information on your topic only from credible sources. Expository essay information may involve research findings, statistical data, previously researched material performed by other authors, chronicles, etc. Step 3 Make your general statement into an intro paragraph of the expository essayThe statement should be placed either within the first or the last sentence of the essay. In case you place it within the first sentence of your expository essay, make certain that the in following sentences you elaborate upon the statement. Brief and interesting supporting points can be mentioned, too, to a better effect. But in case you make a decision to place your statement within the last sentence, all the preceding sentences should be logically linked to one another and lead to the final statement. Step 4 Write about all the facts within the main part of the essay. Here’s where you can group all the information found on the topic and share your life experiences. In case you decide to write about phobias, make sure to base every paragraph on a separate key idea each supported with relevant figures and facts. For instance, arachnophobia is one of the fears people around the world face. Are you one of spiders’ anti-fans? Go ahead and share your thoughts on it! Step 5 Sum up all you have written above. Assess the topic in a certain light depending on the evidence you have mentioned within the body of the essay. Let’s say you’ve dedicated your essay to your personal fear of height. Your expository essay conclusion is an opportunity to provide your reader with some recommendations on how to get rid of this phobia. Your audience would also be glad to hear how you’ve managed to fight your fears and win.