Information Literacy and Leadership Essay - 1923 Words

Proposed Topic The purpose research is to outline the importance of information literacy and recommendations for the future. Specifically, it argues for the importance of Information Literacy to individuals, business, and citizenship. It suggests opportunities to develop information literacy which addresses the information age in school. Information Literacy and Leadership Information literacy in individuals lives has traditionally valued quality of life and the pursuit of happiness; however, these goals are increasingly difficult to achieve because of the complexities of life in todays information and technology dependent society. The cultural and educational opportunities available in an average community, for example, are†¦show more content†¦It provides them with the ability to build their own arguments and to experience the excitement of the search for knowledge. It not only prepares them for lifelong learning; but, by experiencing the excitement of their own successful quests for knowledge, it also creates in young people the motivation for pursuing learning throughout their lives. For example, businesses and individuals need to have opportunities to have up-to-date technology. Lupton (2007) describes the main reasons for the rise and importance of information literacy which include: The increasingly widespread introduction of student-centered inquiry-based pedagogies, the explosion of information available to teachers and students and the move to electronic sources of information †¦ [and] the identification of information literacy as a generic skill and graduate attribute (p. 400). The findings of the present study indicate that information literacy incorporates both generic and situated aspects; that is, those aspects that are universal, and those that are contextual. When the present study is compared with previous studies, it might be concluded that varying treatment of evidence and argument could be considered as generic, as these aspects were present in the other studies. â€Å"The study is designed for teachers, students, and librarians, academic skills advisers and academic developers in higher education† (Lupton, par 1, 2001). However, the findings of the presentShow MoreRelatedInformation Literacy and Scholarship, Practice, and Leadership in It Management1337 Words   |  6 PagesInformation Literacy and Scholarship, Practice, and Leadership in IT Management R. Dannels University of Phoenix IT (Information Technology) management entails all the routine issues faced by any type of business manager in addition to the issues of software development, technology purchasing (not necessarily physical items), systems integration, the limits of technology and the related budgetary issues. General information literacy is important for any level of IT manager, as he or sheRead MoreInformation Literacy Influence, Scholarship, Practice, and Leadership1068 Words   |  5 PagesInformation Literacy Influence, Scholarship, Practice, and Leadership The mastery of literacy is a fundamental aspect used by scholars in advance studies research and development where leaders gains essential data that is crucial in their decision-making activity. The integration of information literacy into the academic learning is critical to capitalize the characterization of leaders’ ability and credibility within the leadership arena. In this paper it will summarize the key points and discussRead MoreThe Influence of Information Literacy upon Scholarship, Leadership, and Practice1096 Words   |  4 Pagesï » ¿The Influence of Information Literacy upon Scholarship, Leadership, Practice Abstract: What does it mean to be literate in the 21st century? What skills are necessary to acquire literacy and how do they differ from the skills needed to acquire literacy in prior centuries? How has technology demanded the necessity for information literacy? In an age swarming with digital technology in every facet of life, literacy is in demand. Literacy goes far beyond the comprehension of letters, numbersRead MoreRevised Scholarship, Practice, and Leadership Essay1400 Words   |  6 Pages Revised Scholarship, Practice, and Leadership Essay Information literacy is essential for leaders, scholars and researchers to help them lead and build the needed skills academically and within their workplace environment. Resources for information literacy are constantly growing to meet todays society needs. To some leaders and scholars, this type of convenience is more of a blessing while other who cannot understand the process see it as a hindrance. The discussions of this paper is focusedRead MoreEssay on Teaching Native American Youth1214 Words   |  5 PagesTeaching Native American Youth Laurie M. Freeman University of Phoenix Teaching Native American Youth ` Information literacy and technological literacy are necessary for educators in the constantly changing global world. Scholarship, practice, and leadership are important concepts in teaching Native American/Alaskan Native (AI/AN) youths because these students come from a different cultural background and succeed better with culturally based schooling. Freeman and Fox (2005) said AI/NA studentsRead MoreEssay Information Literacy on Spl Model783 Words   |  4 PagesInfluence of Information Literacy on the SPL Model Information literacy is said to be the foundation of the learning process. Unfortunately, as the Internet expands to meet the demand for easy accessible information, people are abandoning the literacy component by not seeking to understand the importance of reliable information to the learning process itself. The objective of this paper is to explore how the scholar, practitioner, leader model is influenced by information literacy, examine the responsibilityRead MoreScholarship, Practice, and Leadership Essay examples708 Words   |  3 PagesHow Does Information Literacy Influence Scholarship, Practice, and Leadership in Education In today’s society, a wealth of information is available at all times literally with just the touch of a button. To some, this ease of convenience is a blessing. For those who do not use proper discretion, the convenience is a curse. Due to the abundance of information located on the World Wide Web, students can pick and choose information at their leisure, without ever thinking about whether it isRead MoreCom 705 Spl Final Essay862 Words   |  4 PagesThe Influence of Information Literacy on Scholarship, Practice, and Leadership in the Clinical Environment University of Phoenix The Influence of Information Literacy on Scholarship, Practice, and Leadership in the Clinical Environment Information Literacy is a crucial portion of the scholarship, practice, and leadership model. Information Literacy that is utilized in a clinical setting by Physicians, Physician Assistants, and Nursing staff help to determine the type of care that is providedRead MoreThe Role Of Servant Leadership And Positive Organizational Climate Essay1541 Words   |  7 Pages and increase the likelihood of becoming servants themselves (Spears Lawrence, 2004). Studies have shown a relationship between implementing principles of servant leadership and positive organizational climate (Ehrhart, 2004; Hunt, 2002; McCowan, 2004). In Good to Great, Jim Collins (2001) describes the highest level of leadership as a Level 5 leader, who is a servant leader. Collins also contends the companies that evolved from good to great had Level 5 leaders and that the transformational powerRead MoreEssay on Leadership Vision1194 Words   |  5 PagesLeadership Vision Chamberlain College of Nursing NR 504: Leadership Nursing Practice Summer Semester 2011 Leadership Vision What is an organization without a vision? The vision objective puts the organizations values and goals into simplified terms every member of the team can understand and share. The same holds true for our own personal goals and aspirations. We should develop our own personal vision statements to ensure

Hate Crimes Should Be Abolished - 714 Words

Hate crimes should be abolished to due to the fact that these types of crimes only occur when someone or their property is attacked by another for the sole reason of discrimination and hate and may not be limited to an individual’s race, racial group, and religion, sexual orientation, ethnicity or gender identity. Hate crimes come in many forms such as images that depict hate, hate speech and the threat of physical harm. Sometimes crimes of hate occur because of a perceived threat of one group of people based on the actions of others. Other times they occur simply because a person doesn’t like a certain person or racial group. There are organizations that even encourage hate and discrimination. A hate crime occurs when a person intentionally selects a victim because of their race, skin color, religion, national origin, ethnicity, gender or sexual orientation. Hate crimes can be committed by any individual regardless of their background, race or social class. The term hate crime is meant to differentiate criminal behavior that is caused by prejudice from behavior that is motivated by greed jealously, anger, politics and like. Hate groups differ from one another in terms of membership, ideology and activities but do share one thing in common; they direct violence towards and against groups of people they do not understand. Most people committing hate crimes feel they are just doing what they believe to be right not knowing what they are doing is wrong. Hate crimes have beenShow MoreRelatedTaking a Look at the Death Penalty918 Words   |  4 Pagesworld developing, we got stuck in a problem, that whether we should abolish the death penalty. We have many arguments about the de ath penalty at present. There are more than 140 countries abolished it. Also the 58 nations with 65 percent population still used it, like China, America, Japan. Many lawyers, judges, politics and scholars also have their own opinions about the death penalty, some thinks the death penalty should be abolished because the death penalty cannot reduce the criminal rate. onRead MoreWhite Supremacy Is Influencing The Young People Of Today988 Words   |  4 Pagesthing? Why should White Supremacy in America be abolished? Over more than 200 years, White Supremacy has made an authority on the nation’s history, often through the federal and state laws, and it continues to be a visual element in the American society. White Supremacy was created during the 19th century, during the removal of the Native American tribes in the east of Mississippi to land west of the river. President Andrew Jackson thought native Americans and whites should not coexistRead MoreCapital Punishment : The Death Penalty1482 Words   |  6 Pagesthe worst that is in us; it uses a power- the official power to kill by execution- that has never brought back a life, need inspired anything but hate. (Cuomo 1) This is one of the main arguments against capital punishment (also known as the death sentence.) Capital punishment is the ability for a government to execute a person who has committed a crime. People that agree with using the death penalty, will argue that the death penalty is a way to bring justice to a murderer. But, nobody has the powerRead MoreEssay on The Death Penalty1554 Words   |  7 Pageseither have the death sentence or have had it at one time. It was used in most cases to punish those who broke the laws or standards that were expected of them. Since the death penalty wastes tax money, is inhumane, and is largely unnecessary it should be abolished in every state across the United States. The use of the death pe nalty puts the United States in the same category as countries like Iran and Saudi Arabia which are two of the world’s worst human rights violators (Friedman 34). Lauri FriedmanRead MoreEssay on Racial Profiling by Police1228 Words   |  5 Pagesracial distribution of inmates in the U.S. is highly negative for black Americans. Whereas they only make up 12% of the total U.S. population, they represent more than 40% of inmates† Black Americans are one of the many races that are accused of many crimes that they are innocent of and being imprisoned for them. Addy Bareiss, a five-year volunteer and worker at the ACLU of Arizona affirmed, â€Å"A 2008 report by the ACLU of Louisiana found that people of color were arrested at higher rates than their representationRead MoreWhat Makes Russia so Homophobic?1756 Words   |  7 Pagesways but it almost always results in harm to LGBT people. Homophobia has become a huge issue in Russia and in 2013 there were 25 hate crimes 2 of which resulted in murder (Spotlight on Russian Homophobia on Eve of Sochi Olympics). Homophobia in Russia has become so extreme that LGBT people can no longer feel safe in their own country. In Russia LGBT people face hate crimes and unjust laws. This has been going on for a long time but the problem has become much mere severe in the last 20 years. The intenseRead MoreEssay about Public Safety vs. Civil Rights1628 Words   |  7 Pagessafety, but the same people lobby for law enforcement agencies to work harder to protect our citizens from domestic terrorism and other criminal acts. The two principles cannot go hand in hand, and public safety is far more important. Almost every crime and domestic terrorist act that has succeeded could have been prevented by authorities. Civil rights restrict law enforcement agencies from operating in an ideal manner. With tighter restrictions, certain people and certain actions do not slip by governmentRead MoreThe Southern Poverty Law Center : Group Analysis741 Words   |  3 Pagesthe long run. There was a lot of essential information in the â€Å"Hate and Extremism† section. The SPLC regulates hate groups and other revolutionist such as the KKK, neo-Nazi movement, white nationalists and antigovernment militias throughout the U.S. They would reveal these individuals actions to the media, general public and the law execution. Every year there is the yearly census report that gets put out to everyone about the U.S. hate groups. Also since the 1990s, there has been recordings of theRead MoreEssay about Banning the Death Penalty531 Words   |  3 Pagesthe fact that the victim is gone, and will never come back. Hate and revenge will never cure the fact that this person is gone; it won’t cure the emptiness of a lost love one. Forgiveness is the only way to cure the hate. Letting them rot in prison should be the best way to get back at them, murder doesn’t solve anything. It sends out the wrong message: Why kill people who kill people to show that killing is wrong? The government should be called murderers also since they are killing someone becauseRead MoreEssay on Government in Education782 Words   |  4 PagesGovernment in Education Government in education has always been a disputable topic. The Republican Party believes that the role of federal government must be limited. Teachers, parents, and school boards should have most of the control over schools. The party is in favor of home schooling and calls for enforcement of laws that would protect the family’s privacy to do so. As college tuition continues to rise, Republicans want to increase the access to these universities with savings accounts.

Bitcoin the Cryptocurrency - 909 Words

Bitcoin the Cryptocurrency: Stimulating Global Economic Growth Bitcoin is a technologically innovative solution for some common economic issues as well as fraud and identify theft. This cryptographic digital currency simultaneously provides users a method to exchange money for free or a nominal fee which is mutually beneficial for retailers and consumers. Bitcoin digital currency is similar to physical cash stored in a digital form. It is the first fully implemented cryptocurrency protocol utilizing an open source peer-to-peer payment system. As a transfer protocol, it fundamentally functions as a money transfer medium that sends bitcoins from user to user without the need of a third-party intermediary and the system is protected by peer-reviewed cryptographic algorithms. The value of one bitcoin is based on supply and demand by people willing to use and accept this payment. The price of bitcoins went from approximately 1,000 bitcoins for $1.00 USD. The price is currently around $450 for one bitcoin but continues to fluctuate and is expected to continue rising. To simplify transactions, there is a mobile app for smartphones that allow you to send/receive funds by scanning the buyer’s unique QR code. These purchases have proven to be cost-effective for both the retailer and the consumer. Rapid deflation when caused by technological progress can create positive and significant economic growth. Typically retailers are charged a 2-3% processing fee imposed by credit cardShow MoreRelatedBitcoin the Cryptocurrency: Stimulating Global Economic Growth1742 Words   |  7 PagesBitcoin the Cryptocurrency: Stimulating Global Economic Growth Bitcoin is a form of digital currency that is similar to physical cash stored in a digital form. It is the first fully implemented cryptocurrency protocol utilizing an open source peer-to-peer payment system. As a transfer protocol, it fundamentally functions as a money transfer medium that sends bitcoins from user to user without the need of a third-party intermediary and the system is protected by peer-reviewed cryptographic algorithmsRead MoreCryptocurrencies Pestel Analysis1115 Words   |  5 Pages The PESTEL analysis will be used to examine the cryptocurrencies in the Political, Economic, Social, Technological, Environmental  and Legal aspects 1.1. Political segment, The policy of cryptocurrencies tends to be different across the world where the government can support or resist the implementation of cryptocurrencies (DeVries, 2016). For instance, the US government is likely to support cryptocurrencies by allowing those digital currencies to be used as local currencies (Hillard Heintze, 2014)Read MoreWhat is Cryptocurrency?932 Words   |  4 PagesWhat is Cryptocurrency? Cryptocurrency is a digital currency that uses cryptography for security purposes to make it hard for unscrupulous people to counterfeit. It is considered as fiat currency where its value is dependent upon its acceptance as medium of exchange. Cryptocurrency is neither owned nor tied down to any country or can be affected by inflation and Central Bank policies. The transfer of currency from one person to another is done through public and private keys. Like Bitcoins, itsRead MoreCbay Essay1110 Words   |  5 Pagesexperienced investors. Choose from multiple cryptocurrency pairs and make the most of your profit-making opportunities. BitBay – BitBay provides exchange services to users around the globe. The platform is home to innovative solutions for cryptocurrency traders. It hosts various cryptocurrencies, including Bitcoin, Litecoin, Ether, and Lisk. In addition, BitBay also has a great affiliate program you can use to add more to your profits. BTCe – Buy and sell bitcoins on BTCe. If you want to trade variousRead MoreVirtual Currency : A Political And Economic Spheres1688 Words   |  7 Pagesits contribution to illegal digital activity. Virtual currency, or cryptocurrency, was introduced as a widespread issue in the last five years through bitcoin, the most prevalent form of cryptocurrency used to date (Craig, Murphy, and Seitzinger). Bitcoin is notorious for the exploitation of its secure, untraceable transaction process used in illicit business. Federal agencies and several states are questioning the use of bitcoin as a legitimate form of currency because of this connection to internet-relatedRead MoreBitcoin s Impact On The World1262 Words   |  6 PagesSince Bitcoin s arrival online in 2009 cryptocurrencies have become immensely popular throughout the world. This paper will examine how the various cryptocurrencies come into being and how their creators utilize them for their businesses. With Bitcoin s metero ric rise at the beginning of 2013 a large number of competing currencies have been developed with some targeting specific niches to dominate while others have been formed to simply imitate Bitcoin. The most ambitious cryptocurrencies have aimedRead MoreThe Is The Backbone Of Modern Currency1163 Words   |  5 PagesMany people who have heard of bitcoins struggle to understand how it can have an actual, tangible dollar value. The idea of money not backed by any government or authority having value sounds absurd. For that matter, most people fail to think about the value of any traditional ‘fiat’ currency. After all it is just paper isn’t it? All modern paper currency today has value because they backed by the government. People are confident that others will hold money to its face value because it has a powerfulRead MoreBitcoin Essay999 Words   |  4 PagesBitcoin, A Bubble or Good Investment? Cryptocurrency is a digital asset that serves as a medium of exchange with no central authority and was created to prevent the issue of double spending. This problem is solved with the use of blockchains where miners confirm transactions on a public ledger. As of today, there are over 1,000 different types of cryptocurrencies, and at least 600 of these have listed market caps of over $100,000. Bitcoin, Ethereum and Litecoin are top cryptocurrencies tradingRead MoreReasons For Bitcoins978 Words   |  4 PagesYou Should Invest in Bitcoins Today Lately, there has been a lot of talk on whether buying bitcoins is a good investment choice or whether it’s a bubble waiting to burst. The truth is that cryptocurrencies are here to stay. With every media outlet and investor talking about bitcoins, will bitcoins turn out to be a blessing or a curse? The article discusses 7 reasons why bitcoins are set to grow in 2018 and why you should invest in them. 2017 was a very good year for bitcoins. They rose in valueRead MoreBitcoin Was A Hoax?880 Words   |  4 PagesIn December 2013, after a series of governments’ legislation was passed, the price of Bitcoin crashed. While many hoped for a revival, the prices continued to plummet until they reached low of $200. In one short year, the price had fallen to one-sixth of its previous high (â€Å"Complete Bitcoin’s Price Chart†). This fall proved what many thought; Bitcoin was a hoax. One of the greatest downfalls of cryptocurrency is due to its lack of governing power. It is important to note that this creates inherent

Arthur Millers Portrayal of Willy in Death of a...

The play opens with a description of the house. Which shows the house and Willy starting of as a failure, he fails by cheating on his wife and not respecting his friends. â€Å"Towering angular shapes behind it, surrounding it on all sides† This shows at the beginning that Willy is going to be a failure as his house is old and is small compared to the others and they all lean over the old crooked building making it look small worthless and untidy. Which shows he has no money to buy a big house that leans over the others, and as a salesman you would have thought that he would have had a lot of money as he is a working salesman. This creates a affect that he is a worthless salesman who earns no money Arthur Miller uses the fact of him†¦show more content†¦Ã¢â‚¬Å"She is taking off his shoe† Linda says this which Miller uses to create an effect about how she does things for Willy and he doesn’t respect it, which shows the audience he has lied and cheated on her which makes him cheating on her worse as she looks after him and thinks the world of him when not many people do, Willy doesn’t show he cares or has any affection for Linda who cares for him more than anything in the world. Willy cheats on his wife and begins to feel guilty for what he has done. Willy cheats on his wife and he gives the person he cheated on her with new stockings and we see his wife fixing her old stockings. â€Å"The stockings† â€Å"will you stop mending stockings† He begins to feel sorry for her and begins to feel guilty for what he has been doing this shows that he has also failed as a husband. Willy failed as a father as he made biff give back a ball that he has stolen then later on makes him steal from a building site. â€Å"I want you to return that† This shows that he is a good farther by telling him to take it back but then later on he says â€Å"Boys go right over †¦and go get some sand† This is telling him to steal some sand from the building site. which makes the audience ask is he a good farther for telling him to give back ball that has been stolen of risk them getting locked up for some sand that he wants. This shows that altogether heShow MoreRelatedEssay about Marxism and the Fall of Willy Loman in Death of a Salesman2986 Words   |  12 PagesUnited States endured internal battles in political ideologies between capitalists and Marxists, which is the focus of Arthur Miller’s play Death of a Salesman. According to Helge Normann Nilsen, author of â€Å"From Honors At Dawn to Death of a Salesman: Marxism and the Early Plays of Arthur Miller,† the Great Depression had a profound impact in forming the political identity of Arthur Miller: â€Å"The Great Depression created in him a lasting and traumatic impression of the devastating power of economicRead MoreWilly Loman: the Tragic Hero Essay1462 Words   |  6 PagesArthur Miller made the comment that a tragic hero â€Å"has the inherent unwillingness to remain passive in the face of what he conceives to be a challenge to his dignity.† Nowhere is this more evident than in Miller’s play Death of a Salesman, where salesman Willy Loman desperately struggles to regain a sense of dignity after experiencing a number of setbacks in his life. Despite not being able to provide for his family, Willy Loman continues the futile struggle to earn a living, which shows the despairRead More Portrayal of Women in Arthur Millers Death of a Salesman Essay1679 Words   |  7 PagesPortrayal of Women in Arthur Millers Death of a Salesman Although Death of a Salesman is mainly about a salesman named Willy Loman, the almost hidden presence of the women in the novel goes all too often unnoticed.   Linda Loman seems to be the glue that holds the Loman clan together, as Willy, Biff, and Happy are all deluded in one way or another.   Arthur Miller depicts Willys wife in a very specific way, and this is a very crucial part of the story.   He depicts the other women in the storyRead MoreThe Illusion of the ‚Äà ºAmerican Dream‚Äà ¹1408 Words   |  6 Pagescauses significant variation to the interpretation of this term from person-to-person. An example of these discrepancies is depicted in Arthur Miller’s Death of a Salesman. In this play, Miller uses several different characters as a function to illustrate the widespread disparity of beliefs regarding the appropriate philosophy for the pursuit of happiness in America. Willy Loman (the central character in the play) is used to represent a h ighly capitalistic society. On the other hand, Willy’s son (Biff)Read More Women in Tennessee Williams A Streetcar Named Desire and Arthur Millers Death of a Salesman956 Words   |  4 PagesWomen in Tennessee Williams A Streetcar Named Desire and Arthur Millers Death of a Salesman The part of Stella and Linda are both archetypal female figures in that they follow the typical fictional role of the submissive wife and mother. In A Streetcar Named Desire, Stella DuBois (renamed Mrs. Stanley Kowalski) supports and forgives her husband, defending him against any criticism. Likewise, in Death of a Salesman, Linda - the only female character with any import - is a meek, timid figureRead MoreDeath of a Salesman - Materialism Alienation1696 Words   |  7 PagesModern Tragedies deal with modern issues such as materialism, consumerism, procrastination and alienation. To what extent does Death of a Salesman show evidence of at least two of these issues, and how does Miller present them? Arthur Miller’s ‘Death of a Salesman’ is a modern tragedy; one that incorporates both the tragic genre presented in theatres for centuries as well as essences of the modern world we live in. Materialism is a modern phenomenon, something which possibly began due to the AmericanRead More Death of a Modernist Salesman Essay3513 Words   |  15 PagesDeath of a Modernist Salesman      Ã‚  Ã‚  Ã‚   The modernist movement in writing was characterized by a lack of faith in the traditional ways of explaining life and its meaning.   Religion, nationalism, and family were no longer seen as being infallible.   For the modernist writers, a sense of security could no longer be found.   They could not find any meaning or order in the old ways.   Despair was a common reaction for them.   The dilemma they ran into was what to do with this knowledge.   Poet Robert FrostRead MoreWillys Tragic Flaw and the Effect it Has Upon his Sons in Death of a Salesman by Arthur Miller1510 Words   |  7 Pagesthe Effect it Has Upon his Sons in Death of a Salesman by Arthur Miller Willys Tragic Flaw and the Effect it Has Upon his Sons Death of a Salesman by Arthur Miller concerns itself with the fall of a simple man perpetually in a steadfast state regarding his own failure in a success-driven society. The protagonist of the play, Willy Loman, will follow a tragic trajectory that will eventually lead to his suicide. Arthur Millers tragic play is an accurate portrayal of the typical American myth thatRead MoreQuest For Literary Form : The Greeks Believed That The Tragedy1742 Words   |  7 PagesAristotle stated that in the play, the song and display must blend with the theme created. (Kennedy Gioia, Pp. 1205) Arthur Miller s Tragedy of the Common Man In the modern times, several aspects of classical tragedy presented by Aristotle were questioned, and many dramatists rebelled this Aristotelian concept of tragedy. Among these dramatists was Arthur Miller, who advocates the modern concept of tragedy. (Miller, Pp. 1831) In his essay, â€Å"TragedyRead MoreCompare/Contrast Willy Loman (Death of a Salesman) and Walter Lee Younger (a Raisin in the Sun)2823 Words   |  12 PagesYounger and Willy Loman are prime examples of this, both pinning their hopes on unattainable dreams to hide the feelings of failure. The theme of illusion versus reality is present in both Lorraine Hansberry’s A Raisin in the Sun and Arthur Miller’s Death of a Salesman through the portrayal of main characters Walter and Willy in their struggles for happiness and prosperity. Although the two characters have similar dreams, Walter, a dynamic character, breaks through the fantasy while Willy, a static

5 Ways To Make Money This Summer Free Essays

It never hurts to have some spare cash – especially if you are a student. With the cost of eating, drinking, studying and general ‘living’ alongside your expensive course fees, finances can sometimes be tough for students. For many, the summer is a great opportunity to use their spare time to earn some extra cash. We will write a custom essay sample on 5 Ways To Make Money This Summer or any similar topic only for you Order Now Here are 5 of the best ways you can make some money this summer! Get a part time job The most obvious way to make money this summer is to get a part-time or temporary job and clock up some full time hours while there are no classes. This could mean working in a local bar, restaurant, super market, cinema or gym – lots of places offer flexible working hours to students who are looking to make some money with their free time. Having a part-time job is a great way to learn new skills, meet new people – and looks great on your CV as well. Share Your Skills Are you a talented painter or musicianDo you know how to build websites, speak another language or calculate complicated mathematical equationsIf you think that you might have a talent that other people would want to learn, then you can sell your time to help coach or teach those people. Teaching others an important skill is something that looks great on a CV. Sell your old course books Course books are expensive – but you can make back some of the money you spent on buying your text books at the beginning of the year by selling them back! Next year’s students are likely to require the same course books, and if yours are still up-to-date, will be happy to pay less to have a 2nd hand copy. Many book shops buy-back course books from students. Don’t hang onto your old phone! Most of us get new phones several times a year, and just end up throwing the old ones into the back of a drawer, never to see the light of day again! However, websites like www.mazumamobile.com and www.envirofone.com can pay up to ?200 or more for your old phone! Sell Unused Stuff! We’re all guilty of holding onto things when we no longer need them. Whether it be clothes, electronic devices, even musical instruments or sports equipment – but don’t leave those things to collect dust in your attic or cupboards, websites like www.ebay.co.uk and www.gumtree.com are great places to sell your stuff and make some money from items you no longer use! How to cite 5 Ways To Make Money This Summer, Essay examples

Chocolates Products In the Brazilian Market †MyAssignmenthelp.com

Question: Discuss about the Chocolates Products In the Brazilian Market. Answer: Introduction Background of the report is the export of high-end ranges of chocolates produced in Canada to be exported to Brazil. The Brazilians are chocolate-lovers and the middle class and affluent class of Brazilian society contribute to the 20% growth rate of premium chocolate market in Brazil in recent years. The presence of more than 3000 premium chocolate stores in Brazil is an added advantage of the export market. The aims and objectives of the report is to develop amarketing plan for export of the Canadian chocolate brand in Brazil. The report is written because without a proper market analysis andmarketing plan for export, the Canadian chocolate brand may not achieve business targets in the Brazilian market. The scope of the report includes different sections like Analysis of Export Market which include main economic figures of Brazil, The SWOT analysis, Evaluation of the business potential for the product in the export market .The next section analyzes if the comparative choice for the export country is right, the target markets based on segmentation variables and target sales are analyzed in the third section of analysis, the Marketing Plan is developed in the fourth section of analysis which includes 4Ps of Marketing, the 3 principles of marketing and are discussed at the end of analysis and 5 marketing activities for launch of products are provided. At the end conclusion and future recommendations are drafted (Bresler and Lubbe 2014). Analysis: Analysis of export market Main Economic Figures of Brazil As of 2016, population of Brazil is 207.7 million. The GDP of Brazil is 1.795 trillion USD as of 2016 and GDP per head is 8649.95 USD as of 2016 and the median age in Brazil is 31.6 years for male and 32.4 years for female (Della Lucia et al. 2016). SWOT Analysis Strength The chocolate is of premium quality The chocolate belongs to a developed country Canada and the brand image is reputed. The chocolate brand produces highly differentiated products, targets the niche segment of the Brazilian market who have high disposable income The chocolates range of Brazil has extensive product width and many varieties Weakness Demand forecasting and weak customer base in the Brazilian market can be a weakness for the high end chocolate range (Hollensen 2015). Opportunities in the Brazilian Market According to Brazilian Association of Chocolate industry, Brazilians love chocolates and 75 percent of the population are passionate lovers of chocolate while 35 percentage of the Brazilian population prefer to consume chocolates over food and drink. The consumption rate of chocolates during Valentines Day, Easter and Christmas and are respectively 11%, 23 % and 16%. The production of chocolates has decreased and the consumption rate of chocolates in Brazil has increased and thus the Brazilian government has decreased exports and increased importing of chocolates from other countries The high end chocolate range made in Canada can take leverage of these opportunities of the external market in Brazil (Laufs and Schwens 2014). Threats Brazilians tend to prefer chocolates made in the home country rather than exported chocolates The high-end chocolates of Canada can face competition from imported chocolates of Switzerland, Germany, Belgium and United States. Arcor, Ferrero. Hershey's and Mars and Garoto are some of the competitors. Evaluation of the business potential for the product in the export market Potential of the business market of the export market and evaluation of potential demand The demand for chocolate is more in Southern region of Brazil as this part is the coldest region of the country and chocolate is considered as a food type in Brazil. 2.5 kilograms of chocolate are consumed by per person in a year in Brazil. The chocolate demand is optimum throughout the year irrespective of the festive season and since demand surpasses production, import of Chocolates is favored by the government. Comparative Choice Based on the market analysis, Brazil is a very good choice of export market for the high end chocolate ranges produced in Canada. There is no need to change the export country because 1) There is growing demand of imported chocolates in Brazil as production of chocolates in the country cant meet the demand for chocolates 2) The premium chocolate market in Brazil is growing at 20% and customers are willing to pay premium price for chocolates (Della Lucia et al 2016). 3) The demand for chocolates in Brazil remains constant throughout the year irrespective of festive season. 4) Brazil is third largest market in the world for chocolates. Determination Of Targets Determination of commercial targets: Expected sales of the product- The product is expected to reach a sales target of BRL 1 billion by 2020(Weisbrot, Johnston and Lefebvre 2014). Target: segmentation of market and customers Geographic segmentation The market in Brazil can be segmented based on region like North and South. The climate of Southern Brazil is cold and thus the high-end Chocolate ranges produced in Canada can target this segment of population Demographic segmentation The high-end chocolate brand of Canada can target the population who are younger. The consumers of chocolates can be babies, teens, young adults and adults but the Canadian premium chocolate brand should target the middle and affluent class of the society who are willing to play premium price for high quality chocolate brands. Psychographic segmentation- The psychographic variable segments the Brazilian chocolate market on basis on values, lifestyles, social status and activities, interests and opinion. From this segmentation, the Canadian Chocolate brand can target the general population of Brazil who are chocolate lovers and adults with high disposable income who prefer premium quality. Behavioral segmentation In the Brazilian market for chocolates, the love for premium chocolate brands by Brazilians and the preference of Brazilians to buy chocolates from more than 3000 premium chocolate stores in the country, preference of chocolates over other food and drinks and increased rate of chocolate consumption during festive season can be used as behavioral segments (de Andrade Silva et al 2017). Target customers- From the market segmentation, the Canadian high-range chocolate brand will target the middle class and affluent class of the society of Brazil who can afford to pay premium price for good quality of chocolates. STRATEGY (of your marketing plan) The strategy to be implemented to launch the product To create customer value, the marketing mix (4 Ps) for the product is developed Product- The product will have different varieties like molded chocolates with which will have filled center with fruits, creams, liquors, chocolate truffles .The high-end chocolate ranges of Canada will have different product lines and product width. At least 35 % of cocoa should be present in the products and fats will be added in the products along with cocoa because of the climate of Brazil. The products that will be sold in premium chocolate shops which will run under the Canadian chocolate brand name will include handmade truffle, bonbons in different flavor, marshmallow and chocolate concoction, Hot cocoa drink made from thick melted chocolates and milk chocolates with biscuit products, wafers with peanut butter filling and dark chocolate with fruit filling Prepackaged options will be available and products of the high-end Canadian chocolate rage will also target the gift market in Brazil(Afoakwa 2016). Price- The product will be adopting premium pricing technique because the quality of the products will be of high range. The price range will be in between 150 Brazilian Real to 300 Brazilian Real depending on the quantity and type of the product. Place (distribution/channels)- The high range chocolates will follow selective distribution technique and will be available in the more than 3000 premium chocolate stores in the country. The high-end chocolate range from Canada can also tie-up with food giants of Brazil like Bauducco. The Canadian chocolate brand can also build stores in shopping malls of Brazil under own brand name like that of Kopenhagen and Cacau Show. The high-end chocolate range manufactured in Brazil can also be introduced in the market in Canada through online channels. The online store of the Canadian brand will have a collection of its premium chocolate ranges and easy payment options through mobile apps and company website will be available. Online products will be delivered in homes of Brazilian customers/ Promotion (communication / advertising / sales promotion) Both above the Line and below-the Line Promotional techniques will be adopted by the Canadian chocolate brand. Advertising in Televisions, radio channels, newspapers, magazines will enable the Canadian premium chocolate brand to target a wide range of Brazilian consumers. Also the focus will be on communicating the health benefits and quality of the chocolate ranges and the brand will be positioned as a premium brand. Communication will also include communicating about the Corporate Social Responsibility (CSR) initiatives of the organization in Brazil and the approaches the Canadian organization is adopting towards environmental sustainability in Brazil. The communication will adopt an integrated marketing communication (IMC) approach. Sales promotion will be used heavily during festive seasons like Christmas and Easter. The promotional offers will also be visible in the social media platforms. The Canadian chocolate brand will promote itself through social media platforms like Facebook, Twitter, Instagram and other social media platforms (Chaffey 2016). The 3 Principles of Marketing will be customer value, competitive advantage and focus. The customer value will be created by delivering premium chocolate products of highest quality, focus will be to create highly differentiated products for a niche market with a premium pricing strategy. The competitive advantage will be gained by the Canadian chocolate brand by enhancing focus on value chain activities and by adopting innovation to develop premium chocolate products for the Brazilian Market. Marketing activities to be implemented to successfully launch the product in Brazil. Launching of online store with integrated mobile apps- The online stores of the Canadian chocolate brand will have the availability of different premium chocolate ranges. Brazilian customers will be able to make easy and safe payment online through a mobile app. The online stores will deliver products in customers home. Social media and Search Engine ads- Use of social media will enable the premium chocolate brand to create brand awareness and build relationship with customers through Facebook, Twitter and Instagram. In-store promotional events can be conducted in the premium chocolate stores of the Canadian chocolate brand especially during festive seasons like Christmas and Easter to drive sales and activities like loyalty bonus should be given to customers who make repetitive purchase. This strategy will be used for customer retention ATL promotion ads in Televisions, newspapers and magazine will focus on the health benefits and premium quality of the chocolates. In the introductory stage of the Product Life Cycle (PLC), the Canadian chocolate brand must reach a large amount of target audience, thus ATL promotional activities will help to increase brand awareness in the introductory stage. Public relation with government, legislative bodies and customers of Brazil will focus on sustainability factors and the CSR initiatives of the organization. The focus on Triple Bottom Line factors-People, Profit and Planet will enable the Canadian premium chocolate brand to enhance its brand image in hearts of Brazilian customers and Customer Perceived Value will increase (Armstrong et al 2015). Conclusion It can be concluded that the marketing plan will enable the high-end chocolate ranges made in Canada to be introduced in Brazil. The foreign market analysis of Brazil is of paramount importance for the introduction of the high-range chocolate ranges made in Canada. The marketing plan starts with a market analysis in which the main economic figures of Brazil, SWOT analysis, evaluation of business potential for the product in the export market are discussed. The next section discusses about the comparative choice, from the analysis Brazil is the right choice because of high demand of premium chocolates and no need of change in country is required, the third section discusses about target markets and the fourth section gives a brief about the 4Ps of marketing strategy and the marketing activities that can be implemented to launch the product in Brazil. Future strategy is to open premium chocolate stores for the Canadian chocolate brand; initially the distribution could be done by collab orating with more than 3000 premium chocolate stores in Brazil. References Afoakwa, E.O., 2016.Chocolate science and technology. John Wiley Sons. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bresler, M. and Lubbe, I., 2014. Marketing management. Chaffey, D., 2016. 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